Company News:

Catch the reel big news: no more red-rated seafood

AUSTIN, TEXAS. April 20, 2012. As of Earth Day (April 22), Whole Foods Market will no longer carry red-rated wild seafood as a way of supporting healthier oceans and helping to reverse overfishing trends. All of the company’s seafood departments will only feature wild-caught seafood from fisheries certified sustainable by the Marine Stewardship Council (MSC), and green (best choice) and yellow (good alternative) species rated by Blue Ocean Institute (BOI) and Monterey Bay Aquarium (MBA). Whole Foods Market stopped selling several extremely depleted stocks years ago such as orange roughy and bluefin tuna; it will now no longer offer species rated red by BOI and MBA such as Atlantic halibut, Atlantic grey sole, skate wing, sturgeon, turbot, among others. More at

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David Pilat

Global Seafood Buyer

David Pilat has accumulated a wealth of seafood knowledge and experience having worked in several stores, four regions, and Whole Foods Market’s own seafood processing facility in Pigeon Cove based in Gloucester, Massachusetts.

Carrie Brownstein

Seafood Quality Standards Coordinator

In the big picture, Carrie’s work as the Global Seafood Quality Standards Coordinator for Whole Foods Market focuses on creating a model for the seafood industry that supports healthier oceans and communities.