From beach to bottle: Method launches world’s first product with packaging made from ocean plastic
Limited edition soap is available exclusively at Whole Foods Market
SAN FRANCISCO (Oct. 10, 2012) – Environmentally-conscious cleaning product company Method is launching its latest innovation in sustainable packaging – bottles made from a blend of plastic recovered from the ocean and post-consumer recycled plastic. This limited edition packaging is for a new Method product, a two-in-one hand and dish soap, available exclusively at Whole Foods Market stores nationwide.
Scientists estimate that several million tons of plastic make its way into the oceans every year, polluting the environment and hurting marine populations. Through this new use of recovered ocean plastic, Method is demonstrating how a business can tackle environmental problems, and that there are smarter ways to make plastic than using virgin material. Nearly all of Method’s packaging is made from post-consumer recycled material, which helps keep additional plastic out of landfills and oceans
“Our goal with ocean plastic packaging is to show that the most viable solution to our plastic pollution problem is using the plastic that’s already on the planet," said Adam Lowry, co-founder and chief greenskeeper of Method. "Method’s ocean plastic bottle demonstrates in the extreme that recycling is possible.By recycling and reusing plastic to make our bottles, we turn off the tap of plastic flowing into our oceans and take the first, most important step toward solving the ocean plastic problem.”
Over the past year and a half, Method employees have worked with local volunteers from Sustainable Coastlines Hawai’i and the Kōkua Hawai’i Foundation to hand-collect more than one ton of plastic from the beaches of Hawai’i, where the kinds of rigid, opaque plastic needed to make this packaging are most abundant. A portion of the product’s proceeds will go to these two Hawaiian organizations as part of Method’s efforts to establish an ongoing business model and supply chain for collecting and sorting plastic marine debris.
Method partnered with innovative recycler Envision Plastics to develop a new recycling process to make the bottles. The process allows rigid, opaque plastics recovered from the ocean to be cleaned, blended, and then remanufactured into high quality recycled plastic that is the same quality as virgin high-density polyethylene (HDPE) plastic.
“Method is really demonstrating how smart business initiatives can make a big impact for our planet," said Errol Schweizer, executive global grocery coordinator for Whole Foods Market. "We’re proud be partnering with them to raise awareness around this global issue and showcase new ways to use and reuse the plastics that are already on our earth."
The new two-in-one soap with odor-eliminating technology is now available exclusively at Whole Foods Market stores nationwide and on methodhome.com. It is available in two fragrances – sea minerals and sweet water at the suggested retail price of $4.99.
Executive Global Grocery Coordinator
As the executive global grocery coordinator, Errol plays a crucial role in setting Whole Foods Market apart from big-box food retailers. With more than 18 years of experience working in virtually every aspect of food retail—from coordinating a CSA and co-op market and managing overnight stock crews to running the helm of Whole Foods Market’s Global Grocery program—Errol knows what makes a product stand out on the shelf.