News Release:

Share

Grass-fed beef: good for cattle, environment and local communities

Ranchers Throughout Country Offer Traditionally Raised Grass-fed Beef Adhering to Whole Foods Market®’s High Quality Standards

AUSTIN, Texas (May 11, 2010) Whole Foods Market (NASDAQ: WFMI), the leading natural and organic foods supermarket, announces that grass-fed-and-finished beef is offered in the meat departments of all of its 284 stores in the United States.

“Raising cattle just on grass is a return to traditional methods the way nature intended,” said Theo Weening, global meat coordinator for Whole Foods Market. “By partnering with producers across the country, Whole Foods Market hopes to help bring grass-fed ranching back into the mainstream because of its positive impact on the cattle, the environment and because it supports local communities. We are proud to announce that we have local programs in place to supply all of our stores."

For beef cattle, grass is the most natural diet as cows are born with the ability to convert grasses, legumes and herbaceous plants into protein. Meat from animals that spend their lives grazing on grasses has a more favorable ratio of omega-3 to omega-6 fatty acids. In addition because grass-fed cattle are typically leaner than cattle that are fed grain, almost all cuts have less fat than grain-feed beef. Grass-fed beef also has a distinct, vibrant flavor.

As consumer concerns about health, food safety and the environment are on the rise, more producers are joining the grass-fed movement and see themselves as stewards working with nature to raise their cattle. Because properly run grass-fed programs require a commitment to sustainable practices, ranchers must carefully manage their natural resources. Most grass-fed ranchers are independent, selling beef from their own property, or belong to a small, locally-focused producer group.

True to its commitment to support its local communities, Whole Foods Market partners with grass-fed producers from across the country including family ranches in California, Colorado, Georgia, Hawaii, Maine, Missouri, New Jersey, New Mexico, Nebraska, North Carolina, Texas, Virginia, Washington and Wyoming.

“We are very proud to partner with Whole Foods Market because they source products directly from individual ranches or small collectives,” said Mack Graves, CEO of Panorama Natural Grass-Fed Beef. “Partnerships like this have the potential to make more family ranches viable."

Like all meat sold at Whole Foods Market, grass-fed beef must meet the company’s strict quality standards which require that animals are raised on a vegetarian diet without being administered antibiotics or added growth hormones. In addition, all producers must meet specific and rigorous animal welfare standards that apply to all stages of an animal’s life and environment.

For more information including unique cooking tips, as well as rancher profiles, visit http://blog.wholefoodsmarket.com/2010/05/grass-fed-beef/.

# # #

Editor/reporter note: Find high resolution photos at: http://wholefoodsmarket.com/pressroom/photo-gallery/.

 

Share