India Pale Ale Sale Brewing Up at Whole Foods Market®

Shoppers can tap into craft beers at 20 percent off in celebration of International IPA Day on August 2, 2012

Craft beer enthusiasts will be bubbling over a special deal at Whole Foods Market stores in celebration of International IPA Day on Thursday, August 2, 2012. Throughout the day shoppers can stock up on their favorite India Pale Ales (IPAs) or sample a new brew for 20 percent off at Whole Foods Market stores throughout the Southern Pacific Region, including locations in Southern California, Arizona, Las Vegas and Hawai‘i.

“International IPA Day is a great opportunity to celebrate craft beers with our shoppers – particularly during these warm summer months when a cool, refreshing beverage at a summer barbeque or picnic just hits the spot,” said Marina Nicoletti, Whole Foods Market Southern Pacific regional beer buyer.

This year marks the second year Whole Foods Market Southern Pacific Region stores will celebrate International IPA day with 20 percent off all IPAs. Additionally, select stores throughout the Southern Pacific Region will also be hosting their own beer bashes, with additional sales, tastings and events.

For additional details on store-specific International IPA Day events and sales please visit www.wholefoodsmarket.com/stores.