Company News:

Whole Foods MarketĀ® Missions App now available on the App Store

Free App for iPad, iPhone and iPod touch Encourages Positive Lifestyle Changes

AUSTIN, Texas (August 19, 2010) — Whole Foods Market (NASDAQ: WFMI) today announced its Missions App is available on the App store. As a part of the company’s ongoing mission to promote wellness and encourage healthier lifestyles, the Whole Foods Market Missions App will help users eat better and live better.

The app revolves around more than 70 challenges known as Missions, where users engage in a series of steps to earn badges and bragging rights. Each user creates their own profile to track the badges they earn and their favorite tips, which can be shared via Facebook, Twitter, and email.

“At Whole Foods Market our shoppers often come to us for advice on how to take charge of their health,” said Chad Sarno, global “Health Starts Here™” culinary educator for Whole Foods Market. “The Missions App helps iPad, iPhone and iPod touch users incorporate healthy foods, exercise, and more through simple, everyday steps."

In addition to challenging customers to earn badges like Organic Avenger, Local Yokel, and Nutty Ninja, the Missions App also provides a database of more than 300 tips to help them succeed. Tips include advice on nutrition, food selection, storage, and cooking. The app also includes a store locator, which works just like Whole Foods Market Recipes, the company’s first app launched in June 2009.

The Whole Foods Market Missions App is available for free from the App Store on iPad, iPhone and iPod touch or at itunes.com/appstore.

For more information, please visit: wholefoodsmarket.com/iphone.