BOULDER, Colo. (Nov. 10, 2014) – Whole Foods Market (NASDAQ: WFM), America’s healthiest grocery store®, announced that Bill Jordan has been named Regional President, Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” said David Lannon, executive vice president of Operations at Whole Foods Market. “He’s the embodiment of everything a Whole Foods Market Team Member should be, and we know he’ll do a great job growing our business in the region.”

Previously, Jordan served as Regional Vice President of Whole Foods Market’s Southern Pacific Region for the past 16 years. Whole Foods Market’s Rocky Mountain Region includes stores in Colorado, Kansas, New Mexico, and Utah, and the company announced its first store in El Paso, Texas, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain Region as Regional President,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store.  I am grateful for the team members I served and supported in our Southern Pacific Region and am looking forward to building the same bonds in the Rocky Mountain Region.

“My role and commitment—day in and day out—is focused on empowering our teams and stores to innovate, create, and serve our customers and supplier partners with passion and excellence. The Rocky Mountain Region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain Regional Office in Boulder, Colorado.