Criterion Wine Collection
As American wine consumption continues to eclipse that in other countries, and as Millennials adopt wine faster than any other generation*, Whole Foods Market launches Criterion Collection wines to satisfy consumers’ thirst for wine knowledge. The series offers textbook examples of sought-after wine styles from around the globe, providing novices and pros alike a trusted reference point to develop palate and preference.
Taking the guesswork out of a sometimes dizzying selection, these benchmark wines provide inexperienced wine shoppers with a point of reference for each style. Seasoned wine drinkers, particularly the growing number of people studying for wine certification exams and conducting blind tastings, can use this collection to train the nose and palate to identify these varieties.
The first five wines available are all under $20 a bottle:
Friuli Pinot Grigio DOC - Tempered by the Adriatic Sea, protected by the foothills of the Alps, and nurtured in the gravelly soil that gives the Friuli Grave its name, this Criterion exhibits the remarkably fresh character that defines Pinot Grigio.
Chianti Classico - Chianti is as old as winemaking itself, and Criterion’s Chianti Classico comes from the very roots of its Tuscan birthplace. Reflecting the legendary terrain that surrounds it, this Criterion finesses big ripe flavors and subtle floral bouquets to create a wine of profound beauty.
Rioja DOCa - From Spain’s most renowned wine region we selected its prized Tempranillo grape, then treated it with patience. After 20 months aging in oak, and two years in the bottle, this Criterion rewarded us with a dark fruit body, velvety mouth, and long, elegant aftertaste.
Mendoza Malbec - On the Andean benchlands of Mendoza's Uco Valley, we found the Criterion for Argentinean Malbec, where high elevation and a long growing season concentrate generous flavors of berry, delicate aromas of warm spice, and a stunning deep purple hue.
Valle De Colchagua Carmenere - The southernmost region of Chile’s Colchagua Valley is famed for its rugged cowboys and full-bodied reds. Our Criterion Carménère captures this Andean spirit with a generous balance of black and red berries, hints of cinnamon, nutmeg and a savory touch of dark chocolate.
Coonawarra Cabernet Sauvignon - A marriage of rich terra rossa soil, pure underground water and a long, cool ripening season made Australia’s tiny Coonawarra region the birthplace of world-class Cabernet Sauvignon. Complex in character with an inky hue, this Criterion explores flavors of currant, eucalyptus and black plum.
Master Sommelier and Associate Global Beverage Buyer
Devon became a Master Sommelier in 2011.
Global Beverage Buyer
Doug has acquired a rarefied view of the world of buying and selling wine from living in California wine country, traveling to every major wine region of the world, attending wine expositions, blending wines with winemakers, designing wine labels, sitting on wine panels, speaking at wine and beverage conferences, doing media interviews and connecting with our customers via social media and in stores.