Media Kits: Innovation

Whole Foods Market commits to full GMO transparency

More than ever, consumers want to know what’s in their food – including whether a product they’re buying contains GMOs. At Whole Foods Market, we’ve taken on an initiative to provide GMO transparency for everything we sell by 2018.

Buffing organic labels clean in the personal care aisle

Any food with “organic” on the label is subject to strict standards and enforcement by the Federal government, but personal care products are not. Shoppers however don’t expect a different definition of ‘organic’ from aisle to aisle, and neither do we. So we’ve taken great strides toward ensuring our shoppers that the word “organic” has the same strong meaning in every department of the store.

Whole Body: Be Good to Your Whole Body Inside and Out

People are looking for safer, more natural body care products, but there’s a lot of confusion about what “natural” or “organic” labels actually mean and which ingredients to avoid. At Whole Foods Market, we’ve done our homework in the personal care aisles, and we’re happy to share our answers.

Greening up the cleaning aisle

Did you know that currently, the U.S. government does not mandate full disclosure of ingredients on cleaning products? If you didn’t you’re not alone. According to 2011 Harris Poll, 73% of Americans mistakenly believe that the government requires full ingredient disclosure on cleaning products.

Seafood: seasonality and sustainability

Making smart choices for your family at the seafood counter can be a challenge. Our seafood experts can help you determine what’s best for you—and our oceans and rivers.

Meat, poultry and animal welfare

How was that animal raised? How was it treated? Where did it come from? Our customers have long been asking for information on the raising practices on the farms and ranches that provide products to our stores. At Whole Foods Market, we are committed providing shoppers with a new depth of information about how farm animals are raised. We believe when shopping for meat, the more you know the better.

Produce – fresh picks from cherries to cherimoyas

Devotion to quality is what sets Whole Foods Market produce apart. Our produce teams are chock full of information on the latest food trends, responsible sourcing and tips to keep fruits and vegetables tasting (and looking!) great.

365 by Whole Foods Market

365 by Whole Foods Market stores, slated to begin opening in 2016, will offer convenience and everyday low prices on natural and organic products that meet the company’s industry-leading standards for quality.

Mochi ice cream featured in 280 Whole Foods Market stores and counting

Japanese-American dessert enthusiasm spreads across nation. Whole Foods Market is now offering mochi ice cream in 280 stores nationwide, including three 365 by Whole Foods Market™ locations.