Media Kits: Innovation

Produce – fresh picks from cherries to cherimoyas

Our buyers regularly meet with growers in their fields for a hands-on selection process that brings produce at its peak to our shoppers. Our produce Team Members select and hand-stack fruits and vegetables daily to guarantee they meet our rigorous standards of flavor, appearance, quality and freshness.

Ranging from fresh, juicy peaches ripe from the farmer down the street, to the exotic cherimoya fruit from the Ecuadorian Andes, we offer the season’s best. At Whole Foods Market, we have tried and true produce experts who have an eye toward trends and consumer demand.  They work hand-in-hand with store-level experts to maintain the variety that our customers have come to expect. Our seasonal offerings, both high quality conventional and organic, are offered by produce experts passionate about making sure our shoppers get the very best picks. Since we strive to offer ethically-produced foods shoppers will find Whole Trade Guarantee products in our produce departments.

Our experts can speak to:

• Fruit and vegetable availability and seasonality
• Local sourcing
• Organics
• How to select, store and ripen produce
• Fresh recipe ideas
• Produce trends and the latest products

To learn more about our produce offerings or to get in touch with one of our experts, contact us.

Related Images

Peak-of-season cherries

Green onions in the field

Strawberries fresh in the field

Salmon with Caramelized Cherries

Floral offerings

Whole Trade Guarantee Pineapple

Whole Trade Haitian Mangos

Brussels sprouts


James Parker

Global associate perishables coordinator

His more than 25 years at Whole Foods Market in the produce department make him a walking produce encyclopedia.