Media Kits: New Stores: Southwest Region

Whole Foods Market’s Broad Street store anchors ReFresh Project

Since the store’s opening in February 2014, Whole Foods Market Broad Street has been working with the community to stimulate growth in New Orleans’ Broad Street commercial corridor and to improve access to fresh, high-quality food and health-related programs in the community.

Whole Foods Market team members have taught more than 1,200 hours of healthy eating education in the Broad Street store and surrounding community, including activities at the Sojourner Truth Neighborhood Center and the Ruth Fertel Clinic, and classes focused on shopping and meal planning on a budget.

The store launched a Teacher Training Program in partnership with the Whole Kids Foundation and other local Whole Foods Market stores, hired five Liberty’s Kitchen graduates and continues to work with Whole Cities Foundation and the ReFresh Project’s tenant and community partners on healthy eating initiatives. In addition, Whole Foods Market partnered with Boys Town, Liberty’s Kitchen and FirstLine Schools to offer workforce development training and mentorship to job seekers.

The development site, which had been vacant since Hurricane Katrina, also houses Liberty’s Kitchen’s full-service café and commercial kitchen, Tulane University’s Goldring Center for Culinary Medicine, and offices for FirstLine Schools, Broad Community Connections and Boys Town Louisiana. The ReFresh Project was developed by Broad Community Connections and L+M Development Partners.

Whole Foods Market Broad Street is currently developing programming with ReFresh Farm to demonstrate how to maximize a personal food budget based on seasonality and purchase options.

ReFresh Partners

Whole Foods Market
Whole Foods Market’s Broad Street store, which employs 175 team members, features fresh produce, 365 Everyday Value ® and 365 Organic Everyday Value ® products, full-service seafood and meat counters, imported and domestic cheese, charcuterie, an artisan bakery, prepared foods and domestic, imported and local beer and wine.

Whole Foods Market offers products that are free of artificial preservatives, flavorings, colors, high-fructose corn syrup and hydrogenated oils. The company continually seeks Louisiana products; contact its local forager at swlocalsubmissions@wholefoods.comMedia Contact: Kristina Bradford, or 504.899.9119 ext. 210

Tulane University Goldring Center for Culinary Medicine
The Goldring Center for Culinary Medicine at Tulane University better prepares future physicians to heal patients and serve communities. Through innovative curriculum and hands-on training in the culinary arts, the center seeks to improve nutrition education for medical students. Media contact: Keith Brannon, or 504.862.8789

Liberty’s Kitchen
Liberty’s Kitchen is a social enterprise dedicated to transforming the lives of New Orleans youths by providing a path to self-sufficiency through food-service-based training, leadership and work-readiness programs. Media contact: Jorie Kirschbaum,, 504.822.4011

Broad Community Connections
Broad Community Connections’ mission is to revitalize Broad Street from Tulane Avenue to Bayou Road as a vibrant commercial corridor, bringing together the surrounding neighborhoods and promoting their economic, residential and cultural development. Media contact: Jeff Schwartz, or 504.561.7495

FirstLine Schools
FirstLine Schools creates and inspires open admissions public schools in New Orleans. By providing a variety of rich experiences to nurture health, character, and active citizenship, the schools prepare students for college and fulfilling careers. Media contact: Rebekah Cain, or 504.952.1331

Boys Town Louisiana
Through a variety of Integrated Continuum of Care® services, Boys Town Louisiana saves children and heals families in New Orleans. The organization reunites children with their families, provides a Boys Town family for those with nowhere else to turn, and assists others at home, where they can remain together as families. Media Contact: Lynn Shields,, 504.293.7900

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