Matt is a board-certified, Internal Medicine physician specializing in nutrition and lifestyle medicine. Dr. Lederman has participated in projects such as lecturing for the eCornell Certificate Program in Plant Based Nutrition, films such as “Healing Cancer” and “Forks Over Knives.” He also coauthored the popular new book, “Keep It Simple, Keep It Whole: Your Guide to Optimum Health.” Drs. Alona Pulde and Matthew Lederman joined Whole Foods Market in 2010 to help found the company’s Wellness Clubs and serve as health and wellness medical experts.