Rob Twyman is Executive Vice President of Operations at Whole Foods Market. In this role, Rob is focused on various aspects of the company’s operations, including retail and store operations, business support capabilities and ensuring strategic alignment across the company.

Since joining Whole Foods Market more than 25 years ago as a Prepared Foods Team Member in the Mill Valley, California store, Rob’s commitment to natural foods and passion for excellence led him across the country, serving in various leadership roles. He was store team leader in seven stores and spent five years as Regional Vice President for Whole Foods Market’s Northeast Region.

Prior to being named EVP of Operations, Rob served as Regional President of Whole Foods Market’s Northern California region for seven years.

Rob began his natural foods career in 1983, working summers at Bread & Circus Natural Foods outside of Boston. Several years after graduating from Indiana University, Rob opened a fast (natural) foods restaurant concept in San Francisco called Kinetic Lunch, which he ran just prior to joining the Whole Foods Market team in 1993.

Rob’s teams are known for their dedication to training and development, retail excellence and innovation. He says he has enjoyed every minute of working at Whole Foods Market as he has been able to do what he enjoys the most: helping to nurture and grow the next generation of leaders, while making a broader impact on the growth and development of the company.

When he’s not at Whole Foods Market, Rob enjoys quality time with his wife, Sonya, and their twin sons, Cristian and Bernave. Rob is an avid cook, cyclist, and runner.