In a supermarket-sweep-style contest bit last night on ABC’s “Jimmy Kimmel Live!,” Jimmy’s sidekicks Guillermo and Yehya came up empty-handed when challenged to fill their shopping carts with products containing artificial colors, flavors, preservatives or sweeteners at Whole Foods Market. The lesson learned? You’ll only find the healthiest, whole foods at Whole Foods Market.

Along with those banned artificial ingredients, Whole Foods Market does not sell red-rated seafood, cleaning products containing harsh chemicals, meat or seafood with antibiotics or added hormones, or products with hydrogenated fats, triclosan, formaldehyde or microbeads.

“Jimmy and his pals Guillermo and Yehya should have known better than to try and find products with artificial ingredients at America’s Healthiest Grocery Store,” said Jeannine D’Addario, Whole Foods Market’s global vice president of marketing and communications. “Guillermo and Yehya have got to be the first Whole Foods Market shoppers in our 36-year history to be disappointed by our uncompromising quality standards. Sorry guys, but values matter!”

Furthering its commitment to healthy foods and high quality, Whole Foods Market recently launched a new set of standards for produce, called “Responsibly Grown.” Whole Foods Market also invites consumers to take a brief survey called “What Do You Value?” to share what matters most to them.

For more information on the campaign and additional content on what makes Whole Foods Market different, visit: wholefoodsmarket.com/valuesmatter.