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Quick Bites

Did You Know? Whole Foods Market’s Global Animal Partnership’s 5-Step® Animal Welfare Ratings

This week, Whole Foods Market launched its first-ever national brand campaign, “Values Matter,” spotlighting its standards across the store, including its industry-leading animal welfare ratings.  Did you know that all of the chicken, beef, pork and turkey that Whole Foods Market sells in its meat cases comes from farms that have achieved certification to Global Animal Partnership’s 5-Step™ Animal Welfare Rating program? That means ranchers and farmers must meet, at minimum, 100 species-specific standards that promote farm animal welfare, including no cages, no crates, no crowding, no antibiotics, no added…

Whole Foods Market opens its tiniest store ever for Chicago’s tiniest shoppers

As children squeal with anticipation, Whole Foods Market opens its doors on October 22, 2014 to its tiniest store: a first-ever interactive grocery store exhibit at the Kohl Children’s Museum, just outside of Chicago. This permanent exhibit, which is 900 square feet, allows children to push a cart through the food aisles, work at the deli, bake bread in the bakery, receive shipments on the conveyor belt, restock groceries on the shelves, scan items at the checkout stand and load farm items into a produce truck. Along with the new “Values Matter” campaign, Whole Foods Market hopes this exhibit will inspire families…

Whole Foods Market’s brand ‘anthem’ debuts during World Series opening game

Whether you’re rooting for Kansas City or San Francisco on Tuesday night, Whole Foods Market has a reason to cheer. During the World Series opening game, the company will debut its first-ever 60-second TV spot spotlighting its new anthem: “Values Matter.” The documentary-style video spotlights ranchers, farmers and fishermen that supply products to Whole Foods Market stores. The video features this manifesto, which also appears throughout the campaign: As Whole Foods Market continues to grow, the company wants to communicate what it means to be “America’s Healthiest Grocery Store.” The grocer…

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Meet the Experts

Jeannine D’Addario: Global Vice President of Marketing & Communications

Jeannine D’Addario is a seasoned marketing and communications leader with broad leadership experience across multiple brands and products. She joined Whole Foods Market in 2014 and is responsible for all of Whole Foods Market’s marketing, advertising and reputation management activities. She is also at the helm of the company’s first national brand campaign. D’Addario joined Whole Foods Market from Stanford Children’s Health (Stanford University), where she served as chief marketing and communications officer. Prior to her tenure at Stanford Children’s Health, D’Addario served as vice president of…

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