AUSTIN, Texas (February 5, 2018) – Amazon and Whole Foods Market will celebrate Valentine’s Day with customers by offering a special discount on Whole Trade roses from Feb. 7 to 14. Customers nationwide will be able to purchase two dozen roses at the reduced price of $24.99. Prime members will save even more on two dozen roses for just $19.99, while supplies last. Whole Foods Market Team Members will also be available in all stores across the U.S. to wrap bouquets and arrange flowers while shoppers pick up other gifts for their sweetheart.

“We are excited to make this Valentine’s Day extra special for customers by lowering prices on our beautiful Whole Trade roses,” said A.C. Gallo, president and chief operating officer at Whole Foods Market. “As we continue to integrate with Amazon, we plan to share additional savings, values, and promotional events with our shoppers and Prime members while continuing to support responsible ecosystems and communities worldwide.”

Each purchase of Whole Trade roses gives back to communities where the flowers were sourced. Whole Foods Market created the Whole Trade Guarantee in 2007 to highlight our commitment to ethical trade, working conditions, and the environment, while also meeting our standards for high quality products. From building schools and funding scholarships, to providing childcare, or simply ensuring fair wages, every purchase of a Whole Trade product funds community projects.

“We know our members are looking to express their love and we are thrilled by all the times Prime marriage proposals have been shared with us on social media,” said Cem Sibay, Vice President, Amazon Prime. “We hope that nothing says Prime and Commitment quite like beautiful roses from Whole Foods Market. This is the second special promotion we have done for Prime members and we are planning to do more in the future.”

While browsing the floral section, customers can also pick up delicious ingredients to create a date night at home. Start by creating a cheese and charcuterie board featuring Hervé Mons Ovalie Cendrée, exclusively available at Whole Foods Market, as a first course. Next, create an impressive at-home surf-and-turf entrée, featuring fresh and sustainably sourced seafood and Animal Welfare Rated New York Strip Steaks. Pair it all with De Chanceny Crémant de Loire Brut or Brut Rose, selected by Whole Foods’ Master Sommelier, Devon Broglie and finish off the romantic meal with fair trade chocolates or Whole Foods Market’s chocolate, heart-shaped Sweetheart Cake.

For more details about this promotion, or to sign up for free trial of Prime, visit www.amazon.com/roses.  Whether reducing prices on everyday staples or offering competitive promotions for specialty items that enhance holiday moments, Whole Foods Market and Amazon will continue to work closely together to offer exciting programs and savings in new and unexpected ways.

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