No ‘pink slime’ at Whole Foods Market®
AUSTIN, Texas (March 23, 2012). Whole Foods Market does not sell any fresh or frozen meat containing lean finely textured beef (“pink slime”) as the company’s stringent quality standards do not allow for it. The majority of ground beef sold at Whole Foods Market is ground fresh several times daily in store meat departments, using whole muscle meat.
Whole Foods Market’s meat standards require its beef to come from cattle that are raised without antibiotics or added hormones and on a diet free of animal by products. Plus, Global Animal Partnership’s 5-Step™ Animal Welfare Rating system tells customers how the animals were raised for the meat they are buying.
# # #
Experts
Theo Weening
Global Meat Buyer
Theo’s passion for quality meats; intricate knowledge of raising practices, cuts and preparation techniques; and his dedication to the art of a centuries-old craft has made him a highly-sought national expert.
Anne Malleau
Global Animal Production and Welfare Coordinator
Anne Malleau is responsible for implementing Whole Foods Market’s animal welfare initiatives, including the launch of Global Animal Partnership’s 5-Step Animal Welfare Rating program in the company’s U.S. and Canadian stores.