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Oysters, Paleo bar, and shoeshine station highlight innovations at newest Whole Foods Market® store

San Francisco’s seventh Whole Foods Market store opens at 2001 Market Street on Nov. 6

EMERYVILLE, Calif. (Oct. 29, 2013)Whole Foods Market will open its seventh San Francisco store at 2001 Market St. on Wednesday, Nov. 6. Regional and store leadership, as well as District 8 City Supervisor Scott Wiener, will be on hand for a bread-breaking ceremony at 9:45 a.m., and doors will open at 10 a.m. The store is the company’s 31st in the Bay Area.

“Mission Dolores and The Castro are such unique and exciting neighborhoods; we can’t wait to meet this new community,” said Paula Richmond, store team leader. “We’ll have all our regular healthy and über-local food options, plus some cool new services like a shoeshine station, fresh honeycomb, a Paleo bar, an oyster shuck pop-up and a coffee bar close to the entrance, so it’s easy to grab a cup while you’re waiting for the bus.”

The 28,000-square-foot store, located at the corner of Market and Dolores Streets, features eclectic, playful, yet refined and glamorous décor that complements the diverse urban neighborhood. Steel structures and plywood were used to make canopies, creating intimate interaction zones; retro acrylic shades are offset by the surrounding glass windows and steel beams; top-hat-shaped lights illuminate the shoeshine station; and stripes, Victorian shapes, urban art influences and tongue-in-cheek verbiage abound.

Green design elements include reclaimed Douglas fir wood used for various fixtures; LED lights on exterior lighted signs, track lighting, hood lighting and all refrigerated food cases; and electric car charging stations. The specialty and floral departments feature 80 percent recycled content tile from McIntyre Tile in Healdsburg. All new wood fixtures and wood cladding throughout the store are made from Forest Stewardship Council (FSC) Certified Wood.

Market Street store features:

Store details by department:

Meat – large meat counter with special offerings, including local Panorama organic grass-fed and grass-finished beef, as well as Country Natural grain-finished beef from cattle that have never been in a feedlot. Also available will be grab-and-go seasoned and marinated meats; stew and pot roast kits; house-made sausages; seasoned and stuffed burgers; non-GMO-fed and organic chickens from Mary’s (Fresno); local Pozzi grass-fed lamb; Halal lamb from New Zealand and Diestel Ranch turkeys.

All meat sold in the Meat Department comes from animals raised on a vegetarian diet without being administered antibiotics or added growth hormones.* All beef, pork, chicken and turkey carried in the fresh and pre-packaged case comes from farms that are rated according to Global Animal Partnership’s 5-Step™ Animal Welfare Rating program.

Artisan Bakery – featuring Made Right Here hearth breads, seasonal pound cakes and upside down cakes baked from scratch daily. Seasonally, customers can find baked-from-scratch pies with all-butter crusts and locally-sourced fruit. Products exclusive to Market Street include blood orange chess pie; Baum Cakes (Japanese-style cakes roasted on a rotisserie, with apples and pears baked inside) as well as pumpkin; personal focaccia made with Community Grains 100 percent whole grain flour; and Gelateria Naia ice cream sandwiches featuring Blue Bottle coffee, mint, chocolate and pumpkin ice cream flavors.

Seafood – large seafood counter featuring an array of fresh and frozen selections, as well as all the marinades, sauces, seasonings and herbs to complete a meal with seafood as the centerpiece. Whole Foods Market also offers a large selection of sustainable seafood certified by the Marine Stewardship Council and rated by the Monterey Bay Aquarium’s Seafood Watch Program.

Prepared Foods – made by a team of in-house chefs. Seasonal soups; burrito station with classic and healthy options; sandwich and pizza stations; sushi made on site; and an extensive salad bar featuring organic offerings. New to the hot bar is the unique Paleo Bar to support those on the Paleo diet. Healthful and tasty lunch selections, including a variety of nutrient-rich items like quinoa, brown rice and kale.

Produce – the highest quality produce with 30 to 80 percent (percentage varies seasonally) of products sourced annually from local growers. Wide selection of organic items, with pre-cut fruit and vegetables “made right here” in store as well as a variety of more than 20 fresh-squeezed juices. The store features a jar exchange program for fresh juice. Customers can also choose bananas, mangoes, peppers and pineapples with the Whole Trade® seal, which indicates Whole Foods Market’s commitment to offering the highest quality fairly-traded goods that ensure farmworkers are treated ethically and fairly. 

Grocery – featuring Whole Foods Market’s signature mix of value and special occasion items. Customers can choose from hundreds of 365 Everyday Value® products, locally-made packaged goods, frozen meals, a new line of natural Whole Paws™ pet food products, and home and cleaning products bearing the Eco-Scale™ label indicating environmental impact.

Beer and Wine – a large selection of more than 500 wines and 300 beers including local craft brews and beers from around the world.

Specialty - hundreds of cheeses from around the world as well local favorites, ready-to-plate cheese "grab bags" with the store's picks of cheeses for picnics or entertaining, and a variety of locally made chocolate and caramels.

Bulk Section – large variety of bulk items, including grains, flours, nuts, spices, oils and vinegar. Grind-your-own peanut and almond butters. New to the Market Street store: bulk local honeycomb (from Steve’s Bees; starting in December).

Drink Bar – features freshly-brewed espresso and coffee daily from Allegro®, plus fresh squeezed juices.

Whole Body – mineral make-up and premium quality facial care, organic apparel and sustainable accessories, best-selling books on nutrition and healthy eating, plus supplements including natural immune support for the upcoming cold and flu season. Items unique to Market Street include an expanded “active zone” with a large selection of protein powders and bars; three new men’s grooming lines: Gentlemen's Hardware, Beard & Stache Bars and Every Man Jack; Victorian steampunk jewelry and locally made Rickshaw bags featuring San Francisco landmarks.

Shoe Shine – dapper shoppers can relax in vintage-inspired tufted chairs, read the paper and get their shoes shined on the way to work or a night out.

Health, Wellness and Food – Whole Foods Market works hard to stay on top of food and health issues and to educate its customers on healthy eating. Whole Foods Market exclusive and store brand supplements and body care products offer customers exceptional quality at a value price. The store will also feature a small dedicated Non-GMO display to educate customers about GMOs and highlight products made without GMOs.

Store Tours – shopping tours tailored to special diets such as gluten-free living and store tours for parents, as well tours themed for how to shop on a budget, are available. Private tours can be arranged by request.

Whole Foods Market Community Giving Days – Four times a year, Whole Foods Market sets aside a day on which 5 percent of the day's net sales is contributed to a local 501(c)3 nonprofit organization. The Market Street  store will kick off a “Week of Giving” on Nov. 11 and will have five 1-percent days that will benefit the following organizations:

Nickels for Nonprofits – when customers bring in their own bags for groceries they have the option of receiving a 5-cent refund (per bag) or donating the money to a selected charity. The first nonprofit beneficiary is the GLBT Historical Society.

Store Dining and Wi-Fi – Free Wi-Fi and 40-seat café space for in-store dining.

Kids Club – children ages 2 through 8 are eligible to receive a free treat at the Customer Service desk.

Parking and Electric Car Chargers – 62 parking spaces and two electric car charging stations.

Catering – available for local businesses and events.

Accessibility – handicap accessible and features several special needs shopping carts.

Store Information
Whole Foods Market – Market Street
2001 Market Street
San Francisco, CA 94114
Tel. 415-626-1430
Hours: 8 a.m. – 10 p.m. daily
Nov. 27:  Extended Holiday Store Hours: 7 a.m. – 10 p.m.
Nov. 28: Thanksgiving Day Holiday Hours:  7 a.m. – 2 p.m.
Store Team Leader: Paula Richmond
Web: www.wholefoodsmarket.com/stores/2001marketstreet
Facebook: www.facebook.com/WFMMarketstreet
Twitter: www.twitter.com/wholefoodsnorca

*Federal regulations prohibit the use of hormones in raising pork and poultry.


Related Images

Shoeshine stand at 2001 Market Street

Coffee bar rendering

Cafe rendering




Experts

Rob Twyman

President, Northern California Region

Rob Twyman is President of Whole Foods Market’s Northern California Region.