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This is what your salad bar looks like without pollinators

Whole Foods Market partners with The Xerces Society to protect pollinator populations; hosts national event on Saturday, April 18

BERKELEY, Calif. (April 15, 2015) — Pollinators play a vital role in producing one-third of the world’s food crops, but they are disappearing at alarming rates. Whole Foods Market and The Xerces Society are joining forces to “share the buzz” about the plight of pollinators and empower shoppers to “bee” part of the solution.

To kick off the two-week campaign, Whole Foods Market’s Gilman store in Berkeley, California, demonstrated what shoppers’ salad bar choices would look like if pollinators vanished. The before-and-after photos (above) are startling – as are the findings:

Whole Foods Market will be hosting a “Party for the Pollinators” event in stores nationwide on Saturday, April 18, with fun, family-focused activities that highlight ways shoppers can help protect pollinators, like planting organic wildflowers, choosing “Responsibly Grown” produce or buying organic.

“With nearly one-fourth of America’s bumble bee species now at risk for extinction, it’s time to get serious about saving our pollinators,” said Eric Mader, pollinator program co-director for The Xerces Society. “But it’s not too late. With the support from Whole Foods Market and its shoppers, our organization is working to turn this situation around. We’re creating and improving thousands of acres of pollinator habitat in the U.S., reducing the use of agricultural pesticides and training people in pollinator conservation techniques that can save these unsung heroes of our food chain.”

In addition to attending in-store events, shoppers can purchase pollinator-friendly products that support The Xerces Society’s goal of planting 100,000 acres of pollinator habitat within the next 12 to 18 months. Featured products include:

Whole Foods Market launched its pollinator-friendly almond butters to directly support a pilot program developed by The Xerces Society and Nevada Ranch in Le Grange, Calif., which is working to integrate native wildflower habitat and improved pesticide protection into large-scale production of almonds.

“Whole Foods Market sells a lot of almonds, but most people don’t realize that almond trees can’t produce nuts without pollinators, or that there aren’t enough bees to sustain the demand on their own,” said Errol Schweizer, global grocery coordinator for Whole Foods Market. “When we heard about the important research and work happening at Nevada Ranch, we put our money where our mouth is and bought last year’s entire harvest for this special batch of pollinator-friendly almonds and almond butters.”

 

To further showcase the vital link between pollinators and food, Whole Foods Market created a series of short cooking videos illustrating how classic recipes like apple pie, marinara sauce and guacamole would turn out without pollinators. The grocer also created a series of short animated videos (narrated by Jaden Smith) spotlighting how lesser-known pollinators like moths, butterflies, fireflies and hummingbirds play their part. Find these videos, kid-friendly, educational activities and more information on how to help pollinators at wfm.com/pollinators.


Related Images


https://youtu.be/qNfg9LUlW-I?list=PLDFmQ1Ea1sUUsAA_jGbhX6zNvHIF_aT1i https://youtu.be/acAo8r5nVSk?list=PLDFmQ1Ea1sUUTKdtclV1kFcsKM5f-fIRc



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