News Release:

Whole Foods Market® launches Whole Paws® line of pet food

Grocer offers premium products for dogs and cats at a value price

AUSTIN, Texas (Oct. 2, 2013) Whole Foods Market® is introducing Whole Paws, an exclusive line of premium value pet food, that features 24 products for dogs and cats. The line includes an assortment of items, ranging from grain-free adult dog food and training treats to indoor cat formula and litter with baking soda.

“Premium pet food is the fastest growing segment in the pet food category,” said Mitch Madoff, global exclusive brands coordinator at Whole Foods Market. “We know how much our customers care about what they feed their pets, so we’re glad to offer a new line of products with premium ingredients at a value price.”

According to Mintel market research, about 79 percent of pet owners consider the quali­ty of pet food to be as important as the qual­ity of human food. 

Made with chicken, salmon and other wholesome, nutrient-rich ingredients, Whole Paws contains no corn or soy, no animal by-products, no artificial colors, no artificial preservatives, and no added sugar— and the new line meets Whole Foods Market’s strict quality standards.

Whole Foods Market will also host an “It’s in the Bag” pet photo contest through its Facebook page (facebook.com/wholefoods) from Oct. 1 to 11. Fans are invited to post fun photos of their cats and dogs playing in any Whole Foods Market reusable bag. The grand prize winner will be announced Oct. 25. The winner will receive a gift basket of pet products and a $50 Whole Foods Market gift card. Facebook users will also be given an opportunity to vote, with four fan favorites each winning a $25 gift card.

Whole Paws® products:

Dogs

·        Whole Paws® Healthy Weight Dog Formula in Chicken & Brown Rice Recipe – $7.99, 6 pounds.

·        Whole Paws® Maintenance Dog Formula in Chicken & Brown Rice Recipe - $7.99, 6 pounds.

·        Whole Paws® Grain-Free Maintenance Dog Formula in Salmon & Sweet Potato – $13.99, 6 pounds.

·        Whole Paws® Healthy Weight Formula in Chicken & Brown Rice Recipe – $17.99, 15 pounds.

·        Whole Paws® Maintenance Dog Formula in Chicken & Brown Rice Recipe – $17.99, 15 pounds.

·        Whole Paws® Grain-Free Turkey & Sweet Potato Stew Dog Food – $1.99, 13.2 pounds.

·        Whole Paws® Grain-Free Chicken, Beef & Vegetable Stew Dog Food – $1.99, 13.2 pounds.

·        Whole Paws® Grain-Free Chicken & Vegetable Stew Dog Food – $1.99, 13.2 ounces.

·        Whole Paws® Grain-Free Chicken Dinner Dog Food – $1.19, 3.5 ounces.

·        Whole Paws® Grain-Free Lamb Dinner Dog Food – $1.19, 3.5 ounces.

·        Whole Paws® Large Dog Biscuits in Assorted Flavors – $3.99, 20 ounces.

·        Whole Paws® Small Dog Biscuits in Assorted Flavors – $2.99, 10 ounces.

·        Whole Paws® Dog Training Treats in Chicken– $3.99, 6 ounces.

·        Whole Paws® Glucosamine Crème Dog Treats in Peanut Butter & Molasses– $4.99, 9 ounces.

Cats

·        Whole Paws® Maintenance Cat Formula in Chicken & Brown Rice Recipe – $6.99, 3.5 pounds.

·        Whole Paws® Indoor Cat Formula in Chicken & Brown Rice Recipe – $6.99, pounds.

·        Whole Paws® Maintenance Cat Formula in Chicken & Brown Rice Recipe – $18.99, 12 pounds.

·        Whole Paws® Grain-Free Shredded Chicken Dinner in Gravy Cat Food – $0.99, 5.5 ounces.

·        Whole Paws® Shredded Whitefish, Chicken & Tuna Dinner in Gravy Cat Food - $0.99, 5.5 ounces.

·        Whole Paws® Shredded Salmon & Chicken Dinner in Gravy Cat Food – $0.99, 5.5 ounces.

·        Whole Paws® Grain-Free Turkey, Chicken & Giblets Dinner Cat Food – $0.89, 3 ounces.

·        Whole Paws® Grain-Free Beef & Chicken Dinner Cat Food – $0.89, 3 ounces.

·        Whole Paws® Grain-Free Chicken & Whitefish Dinner Cat Food – $0.89, 3 ounces.

·        Whole Paws® Scoopable Multi-Cat Formula with Baking Soda (Box) - $9.99, 28 pounds.

All prices are suggested retail prices and may vary by store or region.


Related Images

Whole Paws® Grain-Free Maintenance Dog Formula in Salmon & Sweet Potato