Engine 2 Plant-Strong™ product line
To meet growing consumer demand for healthier choices, Whole Foods Market is introducing Engine 2 Plant-Strong products, a new line of plant-based, minimally processed snacks, breakfast items and pantry staples. Developed in collaboration with Rip Esselstyn, author and founder of “The Engine 2 Diet™,” the products will be available exclusively at Whole Foods Market stores nationwide beginning January 2013.
The products adhere to “The Engine 2 Diet” guidelines, which means they are lower in fat, contain minimal to no added sugar, never contain animal products or added oils and aim for a one-to-one sodium-to-calories ratio per serving. Deliciously healthful products under the Engine 2 Plant-Strong brand include:
- Rip’s Big Bowl— a whole grain and omega-3-packed cereal available in three flavors including Original, Banana Walnut and Triple Berry.
- Hummus— available in Roasted Garlic, Roasted Red Pepper and Jalapeño Cilantro flavors, these Plant-Strong™ spreads don’t contain added oil and are lower in calories, total fat and sodium.
- Unsweetened Almond Milk—Vanilla or Original, these non-dairy milks are fortified with vitamin B12 and boast rich, toasted almond flavor.
- Organic Crispbreads – available in Plain and Seeded varieties, these crunchy snacks contain no added sugar, oil or whey and have been Non-GMO Project™ verified.
- Cantina-Style Salsa – roma tomatoes and fire-roasted peppers combine for fresh, flavorful salsa without the high sodium content.
- Organic Whole Grain Tortillas –Sprouted Ancient Grains or Gluten-Free Brown Rice, both with no added oil.
The products offer consumers a simple way to incorporate more plant-based foods into their diets with primary ingredients like fruits, vegetables, whole grains, beans, nuts and seeds.
Engine 2 Plant-Strong products are aligned with Whole Foods Market’s healthy eating program, Health Starts Here™, which emphasizes whole, unprocessed foods that are rich in nutrients and contain healthy fats. In addition to culinary support and in-store guidance and education, the program offers hundreds of healthy recipes online including a series of new Engine 2 Plant-Strong recipes to inspire plant-based cooking at home.
Engine 2 Recipes
About Rip Esselstyn
For many years Rip, a University of Texas All American swimmer, was one of the world’s top professional triathletes. He took first place in many major events, including the 2001 Police and Fire World Games, the world’s largest athletic competition. He also won the Capital of Texas triathlon eight times and was the leader and top-three finisher at many televised events, including the Escape from Alcatraz Triathlon, where he was first out of the frigid, shark-infested waters six years in a row. Rip still competes in various events, recently winning the master national championships and setting the national record in the process.
Trained as an EMT, Rip comes from a family steeped in medical knowledge. His great-grandfather, George Crile, co-founded the world renowned Cleveland Clinic, where Rip’s father, Dr. Caldwell Esselstyn, was a sought-after surgeon and completed one of the most extensive studies on the relationship between the heart and diet–proving that a plant-based diet can reduce and even eliminate heart disease. President Bill Clinton, formerly known as the “fast-food president” recently credited Dr. Esselstyn for his decision to adopt a plant-based diet.
As a firefighter for the Austin Fire Department, he helped people and saved lives. As a friend to other firefighters, he transformed the way Austin ’s Engine 2 firehouse ate in order to save a firefighting brother’s health.
Now, as the author of "The Engine 2 Diet," Rip is teaching people the irrefutable connection between what they put in their mouths and their ability to reach their ideal weight and their ideal health.
In October 2009, Rip teamed up with Whole Foods Market as a Healthy Eating Partner to raise awareness for the company’s team members, customers, and all of America about the health benefits of eating a plant-strong diet composed of fruits, vegetables, whole grains, legumes, nuts and seeds.
Watch Rip and Whole Foods Market’s healthy eating chef, Chad Sarno, whip up a Hummus Pizza below.