Media Kits: Mission

‘Values Matter’ Brand Campaign

Whole Foods Market’s first national brand campaign highlights the company’s groundbreaking quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative demonstrates the values of “America’s Healthiest Grocery Store.”

‘Conscious Capitalism: Liberating the Heroic Spirit of Business’

When you think about the word “conscious,” what words come to mind? Aware? Mindful? Awake? What about “capitalism?” Selfish? Greedy? Unethical? Unfortunately there are plenty of people out there who don’t have a very positive perception of business in general. But what happens when you combine the concept of consciousness with capitalism? John Mackey, Whole Foods Market’s co-founder and co-CEO, along with Raj Sisodia, a business professor and co-founder of the Conscious Capitalism Institute, address that concept in their new book.

Whole Planet Foundation: supporting our global communities

Whole Foods Market, at its core, is dedicated to giving back to the global community. In 2005, we launched Whole Planet Foundation with a mission to empower poor entrepreneurs in developing world communities with an opportunity to lift themselves out of poverty through microcredit. To date, the nonprofit has authorized more than $32 million and committed more than $20 million to through microlending partners in 46 countries (including the U.S.), positively impacting more than a million people worldwide.

Whole Kids Foundation™

Whole Kids Foundation’s mission is to improve children’s nutrition and wellness with the goal of ending the childhood obesity epidemic. Through partnerships with innovative organizations, schools and educators, the Foundation works to provide children access to healthier choices. Whole Kids Foundation’s key efforts currently include school garden grants, salad bars in schools and nutrition education and inspiration for teachers.

‘The Whole Foods Diet: The Lifesaving Plan for Health and Longevity’

John Mackey and co-authors Drs. Alona Pulde and Matthew Lederman, of the popular documentary, Forks Over Knives, dispel nutritional myths and simplify a huge body of medical science, health research, and nutritional advice to help readers make more informed food choices and discover how The Whole Foods Diet, can help promote health and longevity.