In honor of Father’s Day, Beyond the Board welcomes guest Ibraheem Basir, father of two and A Dozen Cousins founder.
Ibraheem shares the touching story behind his company’s name – a tribute to his firstborn child, the 12th cousin in the family. Jason Buechel sits down with this Los Angeles-based father, who fondly recollects childhood cookouts in Brooklyn. This episode offers a unique blend of family values, culinary passion, and business acumen. Listen to learn how Ibraheem’s heritage and experiences shaped his approach to creating culturally inspired, healthier food options. Their conversation delves into:
- The entrepreneurial mindset: Seeking problems as opportunities
- How Ibraheem’s personal wellness journey sparked product innovations
- A Dozen Cousins’ retail journey and the growing popularity of global cuisines
