This weekend (Jan. 6-8) only, Whole Foods Market’s beef roasts (specific cuts vary by region) – will be just $3.49/lb., a savings of around $2/lb, so shoppers can stock up for cozy winter dishes like honey glazed black pepper roast beef.

With a cost-effective cut like boneless beef chuck, bottom round roast or rump roast and a few simple pantry ingredients, you can prepare tender, melt-in-your-mouth beef – with lots of possibilities for leftovers. As always, all meat sold at Whole Foods Market comes from animals raised on a vegetarian diet without being administered antibiotics or added growth hormones, and all of our beef producers are rated by the 5-Step™ Animal Welfare Rating program so you know how the animals were raised for the meat you are buying.

Read our Whole Story blog for more information, and visit our Meat Department facebook page for instructional videos from our butchers.