AUSTIN, Texas (October 20, 2014) —Whole Foods Market is now offering its customers the ability to make purchases with Apple Pay, a new service expected to transform mobile payments with an easy, secure and private way to pay for items at Whole Foods Market checkout lanes across America.
With Apple Pay, completing transactions at Whole Foods Market is now easier and faster than ever. Shoppers can tackle all of their purchases – from picking up their morning coffee to restocking their pantries and bringing home their holiday meals – with a simple touch of a finger.
Security and privacy is at the core of Apple Pay. When shoppers add a credit or debit card with Apple Pay, the actual card numbers are not stored on the device nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the shopper’s device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of your card.
“We are excited to make it easier and more convenient for our customers to shop at Whole Foods Market,” said Walter Robb, co-CEO of Whole Foods Market. “We are thrilled to be one of the first retailers to accept Apple Pay across all of our locations nationwide as it offers our shoppers a fast, private and secure check out option at our stores.”
Checkout lanes in Whole Foods Market’s 381 U.S. stores are now accepting Apple Pay, adding to the types of Near Field Communication (NFC) payments the retailer now accepts via pads and store registers. Apple Pay works with iPhone 6, iPhone 6 Plus and Apple Watch, upon availability.
For more information on Apple Pay, visit: www.apple.com/apple-pay/.