BOSTON, Mass. (June 3, 2003) The great tasting, high quality, fresh food that Massachusetts residents have come to expect at Bread & Circus Whole Foods Market will continue to be what they shop for at Whole Foods Market®. On June 9, the nation's largest retailer of natural and organic foods is officially shortening its name in Massachusetts. Twelve local Bread & Circus Whole Foods Markets are now called Whole Foods Market. Although the name is shortened, the distinctive shopping experience will remain the same.
“Bread & Circus has been an important part of Whole Foods Market since we purchased the original Bread & Circus stores in 1992,” said David Lannon, northeast region president. “Since then, we have gradually implemented the name change on many materials in our stores, from aprons to shopping carts to grocery bags. Therefore, the only real change is with our external signs.”
Bread & Circus founder, Anthony Harnett, said that Bread & Circus' legacy continues to be visible in the Whole Foods Market stores. “The food quality, display style and integrity that Bread & Circus embraced can still be seen today at Whole Foods Market. I shop at the Whole Foods Markets near my house in California. I can always find what I want and trust that it is the best quality,” said Harnett.
A.C. Gallo started stocking shelves at the Brookline Bread & Circus Store in 1977. He has been with the store ever since. Today, he is the Executive Vice President of Operations for Whole Foods Market on a national level. “When asked how Whole Foods Market has met the demand of growth while maintaining its integrity, it implies that it gets harder as the company gets bigger. It is exactly the opposite. When we opened up the Hadley store in 1983, we didn't have enough products to fill the shelves. There was no packaged soy milk, no cereals that met our standards. Now that we're bigger, we're able to work with food producers and ask them to change their growing methods to meet our quality standards.”
“Life is all about change. As Whole Foods Market has grown, so has its potential and power to effect a positive change on the growers and vendors in the organic and natural foods industry. What will not change is that we will continue to be passionate about bringing the freshest, purest and best tasting food to our communities, searching locally for the finest products, and providing an unsurpassed shopping experience,” said former Newton Store Team Leader and current Mill Valley, CA Store Team Leader Dana Leavitt.
Store Locations:
Boston-area:
- Brighton (15 Washington Street)
- Symphony (15 Westland Avenue)
- River Street (340 River Street)
- Cambridge (115 Prospect Street)
-
Fresh Pond (200 Alewife Brook Parkway)
Massachusetts:
- Bedford (170 Great Road)
- Newton (916 Walnut Street)
- Newtonville (647 Washington Street)
- Wayland (317 Boston Post Road)
- Wellesley (278 Washington Street)
- Bellingham (255 Hartford Avenue)
- Framingham (575 Worcester Road)
- Hadley (Route 9) – name will not change until fall 2003 due to current renovation projects
