(NEW YORK, N.Y., Nov. 2, 2016) – Whole Foods Market and Bronx Brewery present the ‘No Name’ IPA, a special collaboration brew, only available at Whole Foods Market locations in the Northeast Region. As the name suggests, the ‘No Name’ IPA is currently nameless. In partnership with New York-based restaurant discovery platform, The Infatuation, The Bronx Brewery and Whole Foods Market, will be launching a consumer contest to name the beer kicking off on November 2 running through December 31.

Pulling inspiration from wherever they deem necessary, consumers can submit their best name ideas at www.namethisbeerwfm.com or by using the hashtag #namethisbeerwfm on Twitter, starting on November 2. The Bronx Brewery will narrow down their top 10 names, with consumers then voting on their favorite between January 15th and February 12th.

“The No Name IPA is very special to all of us, and we can’t wait to give our fans the opportunity to be a part of the naming process, which is a first for us,” said Damian Brown, head brewer and co-founder, at The Bronx Brewery. “The No Name IPA is distinguished by the taste of tangerine which is king in this citrusy, hazy IPA – we think people are really going it to enjoy into the winter season.”

In addition to endless bragging rights among their friends, all 10 finalists will receive prizes including gift cards to Bronx Brewery and Whole Foods Market, with one grand prize winner receiving a $250 Whole Foods Market gift card and 4 tickets to a very special, yet-to-be-announced Bronx Brewery event in February 2017.

This is not the first collaboration between Bronx Brewery + Whole Foods Market, who together launched the fan favorite No Resolutions IPA this past January. As part of Whole Foods Market’s commitment to supporting and celebrating local brands and businesses in addition to being a retail leader in the craft beer industry, the Northeast Region has launched several exclusive partnerships with small beer brands throughout the New York, New Jersey and Connecticut area.

“At Whole Foods Market, we celebrate the art of craft brewing specifically by highlighting unique collaborations with breweries that create top-notch and one-of-a-kind beers for our shoppers,” said Christopher Manca, Specialty Coordinator and Beer Buyer for Whole Foods Market’s Northeast Region. “Bronx Brewery is an ideal partner, not only because of the consistency and quality of their products, but also their commitment to bringing this unique experience for shoppers to join the creative process, which the brewery goes through with each of their products.”

This product will be available only in Northeast Region locations that allow for the sale of beer, which include all locations in New York, Connecticut and Paramus and Middletown, NJ.

Please review the Contest Rules tab for additional details and information. No purchase necessary to enter or win. You must be 21 years old to consume alcohol. Please drink safely and responsibly.