Date of sale: Friday, January 3 – Sunday, January 5
What’s on sale: Amazing Grass Organic Wheat Grass (8.5oz)
Promotion: 50 percent off – Regular: $26.99, Sale: $13.49

Whole Foods Market is here to help you with your New Year’s Resolutions, especially if they involve eating healthier in 2014! This weekend only, if you buy a Whole Trade banana, you will get 50 percent off Amazing Grass Organic Wheat Grass. This vegan, gluten-free and raw powder is a perfect base for a nutrient-dense smoothie that will help you start 2014 on the right foot!

Launched in 2007, the Whole Trade Guarantee program has contributed more than $4 million in social premiums through shoppers’ Whole Trade purchases to fund projects that support farm workers and small growers who produce Whole Trade products.

Whole Foods Market has worked with more than 24 banana producer organizations and has helped more than 2,200 families across Costa Rica, Colombia, Ecuador and Peru through the Whole Trade program.

One percent of the retail sale from every Whole Trade product is also donated to Whole Planet Foundation. Since 2007, the Whole Trade program has generated more than $5.8 in donations to Whole Planet Foundation, which funds poverty alleviation through microcredit.

Fine print:
Must be a Whole Trade banana—either organic or conventional.