Emeryville, Calif. (January 20, 2010) — This Valentine’s Day, Whole Foods Market is helping its customers plan for and choose the best Valentine’s Day gift for their loved ones. New items this year include themed Gift Packages available for the first time online at a 10% discount, romantic Valentine’s Day Dinner for Two; raw chocolate gift box and heart-shaped cakes and whoopee pies, to name a few.  Valentine’s Day shoppers will also be able to purchase items at “Lover’s Lane,” a special check out aisle set up just for the day.

Additionally many Northern California and Reno stores will be hosting a variety of Valentine’s events including Chocolate Festivals, Chocolate Making Classes, Cookie Decorating for Kids and much more.  Visit www.wholefoodsmarket.com/stores/california-north/index.php and select the store nearest you to access a current calendar of events.

Here’s a listing of this year’s highlighted Valentine’s Day items: Gift Packages*

  • Soul Mates, $80: For the established couple, this gift includes one dozen Whole Trade Roses, Poco Dolce Bittersweet Chocolate Tiles (12 ounces) and Veuve Clicquot Brut.
  • Going Steady, $50: For the serious relationship, this gift includes one dozen Whole Trade Roses, Poco Dolce Bittersweet Chocolate Tiles (6 ounces) and Roderer Estate Anderson Valley Brut.
  • First Kiss, $40: For the young couple or new relationship, this gift includes a Sweetheart Bouquet, heart-shaped cake and Nicholas Feuillatte Brut.
  • I Love You, Man, $30: For a gal or guy to give to their significant other, this gift includes a single rose, Poco Dolce Bittersweet Chocolate Tiles (6 ounces) and Chimay Grand Reserve Ale.
  • Sweet Somethings, $20: For the kids to gift mom or dad, this gift includes 10 Tulips, EO French Lavender Bath Salts, heart-shaped Whoopie Pie with Raspberry Filling and Numi Organic White Rose Tea.

How to order: Save time and money! Visit www.wholefoodsmarket.com/valentines and place your order by Feb. 12 for in-store pickup on Feb. 14. Online ordering begins on Feb. 1.

*Ordering gift packs online saves customers about 10% vs. purchasing the items in-store.

Valentine’s Day Dinner for Two, $39.99 A romantic dinner for two that includes Shrimp Bisque; Spinach Salad with Roasted Beets, Goat Cheese and a Raspberry Vinaigrette;  Root Vegetable Gratin; Rapini with Roasted Garlic and a Cherry Balsamic Glazed Game Hen. Visit www.wholefoodsmarket.com/valentines to order.

Whole Trade Roses: Stems, With Benefits, $19.99 Back by popular demand! No Valentine’s Day would be complete without beautiful roses as the centerpiece. Whole Foods Market is offering its Whole Trade Roses from Ecuador for the unbelievable price of $19.99 per dozen.  These are roses lovers can feel great giving each other as Whole Food Market products marked with the Whole Trade Guarantee must meet Whole Food Market’s quality standards, and producers must ensure fair wages and safe conditions for workers while caring for the environment during production. By paying honest, respectable prices for these products, Whole Foods Market is enhancing the everyday lives of impoverished people around the world. For more information on Whole Foods Market Whole Trade Guarantee, please visit: www.wholefoodsmarket.com/pressroom/2008/11/19/more-than-1000-whole-trade-guarantee-products-now-offered.

More Flowers

  • One Dozen Organic Roses, $17.99
  • 20 Stem Fresh Cut Tulips, $17.99
  • 10 Stem Fresh Cut Tulips, $8.99
  • Sweetheart Bouquet, $12.99
  • Single Rose, $5.99

Chocolate Valentine’s Day Raw Chocolate Gift Box, $19.99 – Handmade from fair trade, organic and raw Ecuadorian cacao from Coracao Confections. These yummy chocolates are packed with organic superfoods and disguised as some of your favorite junk food. Sweetened only with low glycemic sweeteners including agave nectar and coconut sugar.  Wheat, gluten, soy and dairy free.

Foil Wrapped Chocolate Hearts, $12.99 – Eight ounces of terrific heart-shaped chocolates made by Bay Area chocolate company Coco Delice.

Cakes and Desserts Chocolate Heart Cake, $9.99 – Rich and Decadent. A perfect marriage of delicious chocolate and raspberry.

Vanilla Heart Cake, $9.99 – Layers of delicate vanilla cake and raspberry buttercream make this a showstopper.

Heart-Shaped Whoopie Pie, $1.99 – Two soft cookie in a heart shape sandwich with a dollop of raspberry buttercream.

Chocolate Dipped Strawberries, $2 – Hand dipped chocolate covered strawberries are perfect way to say I love you. Two per order.

Bath and Body Illume Soy Candles, $7.49 – 100% natural soy wax candles in Gardenia or Pomegranate. Heart Song Bubble Bath, $8.99 – Made by Aura Cacia, this natural aromatherapy bubble bath has a sweet rose aroma.

Libations Lindemans Framboise, $9.99 – This Belgium Lambic is made by fermenting raspberries with wild yeast and conditioned in the Champagne method.  Magnificent aroma, rich raspberry flavors, and delicious with chocolate desserts. 750ML Presto Brut Rose, $9.99 – A zesty Italian bubbly, with fresh wild berry and strawberry flavors. Perfect for pairing with desserts and fresh fruit. 750ML Note that prices may vary between California and Reno stores. Please visit wholefoodsmarket.com for more information and for store listings.