AUSTIN, Texas (Sept. 17, 2012) – Whole Foods Market Team Members rock, but only one band found the key to success in the company’s Raw and Unprocessed Music Project. The Trash Pop Icons beat out the competition to be named the winner in the first-ever contest.
Naomi and Nadia Zep, sisters and bandmates in The Trash Pop Icons, are both Whole Foods Market Team Members in the Bay area—Naomi at the Redwood City store and Nadia at the Los Altos store.
After making music together for more than 10 years, the sisters started this “trash pop” project, which they describe as a danceable mix of rock and pop that can heard in their winning song “Best of Me.”
“We are honored to have had the chance to participate in this competition,” said Naomi Zep, Raw and Unprocessed winner. “Winning this music project has proved to us that dreams really can come true. Performing at Live in the Vineyard gives us exposure that we wouldn’t have had otherwise. It’s an amazing opportunity.”
Whole Foods Market partnered with VH1 and its You Oughta Know franchise, which highlights up-and-coming musicians across its national platform, to help provide the winners with more access to music influencers and executives. The duo will open for Delta Rae at Live in the Vineyard in Napa, Calif. during the first weekend in November. The pair will also star in a professional music video and open for Delta Rae at a public performance at the Whole Foods Market Napa store on Nov. 2.
Whole Foods Market launched the first-ever Raw and Unprocessed contest in April 2012, inviting Team Members from across the country to submit an original piece of music. Regional panels selected their favorites from 729 total entries, which were reviewed by a national panel of Whole Foods Market Team Members, who selected the ten finalists for public voting.