LOS ANGELES (Nov. 29, 2010) – Earth Balance, a line of all-natural healthy buttery spreads, shortenings and nut butters has joined forces with natural and organic grocer Whole Foods Market and EQAL, the leading social entertainment company, to launch the first-ever Earth Balance Holiday Bakeoff on the company's new online community: MadeJustRight.com.

From November 29 to December 26, Earth Balance invites home bakers to submit their original holiday recipes on its new website for a chance to win a $400 Whole Foods Market gift card, a year’s supply of Earth Balance products and an opportunity to have their recipe featured on WholeFoodsMarket.com.

“We're excited to provide a platform where health enthusiasts, foodies and home cooks alike can showcase recipes, swap photos and baking tips and share their love for delicious, wholesome food, including all-natural vegan, dairy-free and gluten-free dishes,” said TJ McIntyre, general manager of Earth Balance. “We can't wait to see and taste the delicious treats our at-home bakers have to share.”

Each week, Earth Balance will debut a new dessert category for entry submissions including: pies, dessert bars, cookies and cakes. To qualify, all recipe submissions must fit the weekly category, be made with all-natural ingredients, contain at least one Earth Balance product including spreads, sticks, nut butters and soy milk, and be entered with a photo of the final culinary creation. A team of culinary experts which includes representatives from Whole Foods and Earth Balance will select two winning recipes each week based on culinary appeal, ease of preparation and creativity for a total of eight bakeoff winners.

“We are excited to be part of this competition and to support innovation in the kitchen using all-natural and organic ingredients,” said Errol Schweizer, senior global grocery coordinator for Whole Foods Market. “Earth Balance products taste awesome and are a great vegan option, so it will be cool to see what our customers come up with.”

For more information on the Earth Balance Holiday bakeoff, please visit: MadeJustRight.com, WholeFoodsMarket.com, Alicia Silverstone’s TheKindLife.com or AlisonSweeney.com.