AUSTIN, Texas (Nov. 27, 2012) – This holiday season, Whole Foods Market gives the gift of recipes and perfect holiday wine pairings in weekly Twitter chats, a sweet Pinterest cookie swap, holiday baking guides and convenient blogs posts with practiced tips.

Merrymakers won’t need sleigh-toting reindeer to find a complete holiday recipe guide on From perfect pies to cookies fit for Santa, Whole Foods Market is this year’s holiday baking headquarters. If gifts from the kitchen are top-of-mind, the grocer has a stocking full of ideas, recipes and how-to’s to go under the tree.

Tired of falling back on the same recipes? Join Whole Foods Market’s Pinterest cookie swap Nov. 29 – Dec. 14. Pin favorite holiday cookie recipes to a personalized cookie swap board to exchange with fellow shoppers at

Every Thursday from Nov. 29-Dec. 27, join Whole Foods Market (@wholefoods) to learn the tricks of the trade to prepare for the holidays. Tweet to share and pick up baking tips on how to make that pie crust flawlessly flaky or discover the secret to pairing the perfect wine with a variety of seasonal holiday dishes. Then, ring out the old year of recipes and in with the new, in a New Year’s Eve party prep chat.

To participate, tweet and follow #WFMDish from 6:00 – 7:00 p.m. CST except as noted below. The schedule is as follows:

  • Nov. 29: Holiday Baking
  • Dec. 6: Holiday Gifting Wines at #WFMWine from 7:00 – 8:00 p.m. CST
  • Dec. 13: Holiday Gifts from the Kitchen
  • Dec. 18: Holiday Brews with @TheBeerWench at #WFMBeer from 7:00 – 8:00 p.m. CST
  • Dec. 20: Big Holiday Meals
  • Dec. 27: Ring in the New Year


“For so many people, food and cooking are tightly woven with tradition and sharing with friends and family. We want to make all of the activities around the holiday — from shopping to preparation — as stress-free and fun as possible,” said Natanya Anderson, social media team leader for Whole Foods Market. “Our online and social spaces give us the opportunity to cook and entertain along with our customers and help them share their successes with our community. “

To learn more about Whole Foods Market’s holiday offerings, visit