Jen Coccaro currently serves as Vice President of Meat and Seafood at Whole Foods Market, a role she stepped into in January 2025. She leads the company’s industry-leading Meat and Seafood business, bringing a strategic focus to quality, animal welfare, and sustainable sourcing. In overseeing these diverse areas, she shapes long-term vision and strategy, develops future leaders, and advances Whole Foods Market’s core value of win-win supplier partnerships. Previously, Jen led merchandising for Wellness and Beauty, Local and Emerging Brands, Strategic Partnerships, and Canada for the Center Store team. Jen is passionate about healthy living and integrating natural products into everyday life. She joined Whole Foods Market in 2016 following a successful career in the fashion apparel industry.
