Lee Robinson is an accomplished grocery and outdoor industry transformational merchandising executive with a successful track record of exceeding financial plans and leading purpose driven initiatives. He is currently the Vice President of Grocery, Refrigerated and Frozen and leads the Local & Emerging Brands merchandising team at Whole Foods Market. Lee specializes in long-term strategic planning and organizational evolution. His deep expertise crossing various aspects of the retail industry sees him developing early-stage brand development strategies, touring grassfed farms, or leading large-scale enterprise initiatives. He’s passionate about cross-functional collaboration and developing his team of experts who continually push the boundaries of category innovation. Lee is originally from Pittsburgh, PA and attended the University of Vermont.