Lee Robinson is an accomplished grocery and outdoor industry transformational merchandising executive with a successful track record of exceeding financial plans and leading purpose driven initiatives. He is currently the Vice President of Grocery, Refrigerated and Frozen and leads the Local & Emerging Brands merchandising team at Whole Foods Market. Lee specializes in long-term strategic planning and organizational evolution. His deep expertise crossing various aspects of the retail industry sees him developing early-stage brand development strategies, touring grassfed farms, or leading large-scale enterprise initiatives. He’s passionate about cross-functional collaboration and developing his team of experts who continually push the boundaries of category innovation. Lee is originally from Pittsburgh, PA and attended the University of Vermont.
Vice President of Grocery, Refrigerated and Frozen