As a licensed CPA with a background in Public Accounting, Robert brings a wealth of financial expertise to his role. Robert joined Whole Foods Market in 1993 as a Financial Analyst and has since held positions such as the Vice President of Accounting, Senior Vice President of Finance, and, most recently, the Senior Vice President of Finance & Accounting. With a focus on the big picture, Robert is passionate about improving financial and operational processes to drive success. As a native Texan, Robert is proud to call Austin his home, where he resides with his wife, Amy, and two sons, Caleb and Wyatt.
![Whole Foods Market](https://media.wholefoodsmarket.com/app/themes/iwt-2020/dist/images/wfm-logo-print_47f2a749.png)
Newsroom
Robert Fraser
Senior Vice President of Finance & Accounting, Whole Foods Market
![](https://media.wholefoodsmarket.com/app/uploads/2020/06/Innerview-Leadership-SVP-Robert-Fraser-1200x800-sRGB.jpg)