Whitney Herrera is a Principal Category Merchant at Whole Foods Market, overseeing the Functional Snacks category, which includes dried nuts, trail mix, dried fruits, jerky, and plant-based snacks. Whitney has been instrumental in elevating suppliers contributing to a more regenerative world. With nearly five years on the Center Store Grocery Team and over three years on the Merchandising Execution team, Whitney has been pivotal in building out in-store operations and execution.
In her current role, Whitney also collaborates closely with branded suppliers and the Private Label team to secure raw ingredients that meet Whole Foods Market’s Quality Standards for food, while negotiating competitive cost savings for customers.
Whitney’s journey with Whole Foods Market spans over 14 years, starting as a part-time Team Member and progressing through various leadership roles. Her diverse background includes experiences in the food service industry, state park management, and managing sound boards for bands. Despite not having formal educational training in these areas, Whitney’s passion for food, farming, people, and the environment has driven her success. Her eclectic work history and New Mexican heritage, where food is central to family conversations, have significantly influenced her career path.
Outside of work, she enjoys gardening, reading a book a week, and taking her golden retriever for walks in wild terrains.
