AUSTIN, TX (October 2, 2008) — From pan roasting to slow cooking, fall favorites create welcome aromas in the kitchen and savings in the pocketbook, thanks to sure deals, coupons and budget-conscious recipes found in the new quarterly The Whole Deal™ value guide at Whole Foods Market (NASDAQ: WFMI).

To help shoppers create healthy, flavorful and wallet-friendly weeknight meals, Whole Foods Market has collaborated with Martha Stewart Living Omnimedia and popular food bloggers who share favorite recipes and cooking techniques.

In the first of Whole Foods Market’s “Learn to Cook and You’ll Learn to Save!” series, Martha Stewart provides step-by-step instructions for pan-roasting chicken and roasting vegetables from her new book, Martha Stewart’s Cooking School (on-sale October 21). Martha will also be highlighting recipes like these in new “Cooking School” segments on her syndicated daytime program, “The Martha Stewart Show” beginning October 21.

Additionally, Whole Foods Market launched a Food Blogger Budget Recipe Challenge to find the best, most flavorful and healthy weeknight meal recipes for less than $4 per serving. The six finalists include:

  • Steamy Kitchen’s Wonton Noodle Soup,
  • Cooking for Engineers’ Chicken Marsala with Brussels Sprouts and Capellini,
  • Karina’s Kitchen’s Sweet Potato and Black Bean Enchiladas,
  • Bittersweet’s Miso Bulgur Pilaf with Lemon-Ginger Tofu,
  • Coconut & Lime’s Cincinnati Chili, and,
  • Sugarlaw’s Farro with Butternut Squash, Hazelnuts and Swiss Chard



Through Oct. 8, shoppers can log on to to rate and review these bloggers’ recipes and help choose the Budget Recipe Challenge Winners. Those who post comments are automatically registered to win a $500 gift card and other prizes. The winners will be featured in the January issue of The Whole Deal.



Get More for Less from

The Whole Deal Value Guide


Available in stores Oct. 1, The Whole Deal value guide also includes 15 budget recipes for $4 or less per serving and 13 “Sure Deal!” high quality pantry items at great values such as:


  • 365 Organic creamy soups in tomato basil, garlic chicken and portobello mushroom flavors – $2.99 (4 servings at 75 cents per serving)
  • 365 Organic Instant Oatmeal in a variety of flavors – $3.39 (eight servings at 42 cents per serving)
  • 365 Organic green and black teas – $3.99 (80 tea bags at 5 cents per serving)
  • 365 Organic Hot Cocoa Mix in milk or rich chocolate flavors – $3.99 (10 servings at 40 cents per serving)
  • Paul Valmer Chardonnay and Merlot – $10.99 for 1.5 liters (six servings at $1.83 per serving)

“Shoppers ranging from single professionals to large families can find easy and affordable options in The Whole Deal like a Twice-Baked Tex-Mex Potato for one to Sour Cream Chicken and Mushroom Pasta for four. Also, adding in seasonal produce like squash and apples provides great nutrition at a value for weekday meals,” says Whole Foods Market “Value Guru” Barry Hirsch.

Holiday entertaining on a budget in The Whole Deal is a sure deal as well with Whole Catch Crab Claw Meat at $7.99 and 1.5 liters of 365 Everyday Value Paul Valmer Chardonnay or Merlot at $10.99. Shoppers will find many party-friendly recipes in the value guide, including Baked Apple and Brie Canapes, Swiss Cheese Onion Crostini, Quick Creamy Crab Bisque and Beef Brisket with Carrots.

For more ideas on how to save money and eat healthy, Whole Foods Market has plenty of other resources including:

  • Value Tours: In-store “Value Gurus” lead Value Tours to show customers how to find the best deals and enjoy savings.
  • Special deals in the meat and seafood departments, and knowledgeable butchers and fish mongers who are ready to help shoppers find the top-notch protein that falls within their budgets.
  • Promotional deals on family packs and value packs as well as weekly sales and specials.
  • The Whole Deal online message board with shopper tips and advice on stretching your food dollar found at:

A recent Whole Foods Market survey found that 43 percent of adults now prepare more meals at home as a result of higher food costs. “As more people choose to ‘eat in’ to save money, the first step is to learn to cook,” says Hirsch. “So we are sharing cooking techniques and recipes to make weeknight meals, fabulous feasts and party favorites that are easy and affordable.”

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For additional information on Martha Stewart’s Cooking School, visit