LOS ANGELES, CA (May 14, 2013) – Whole Foods Market is pecking down the prices on its whole chickens for one day only. On Friday, May 17, shoppers in Whole Foods Market’s Southern Pacific region – which includes stores throughout Arizona, Southern California and Nevada – will have the opportunity to purchase Pitman Family Farms’ whole fryer chicken for just 99 cents per pound (regular price $2.79 per pound). In Hawai‘i, birds will be on sale for $1.59 per pound (regular $3.29 per pound).

Every bird is raised the way nature intended, bringing pure and savory flavor, fresh from the farm to the table.

“We are committed to satisfying our customers by providing only the highest quality natural and organic products available,” said Mike Hacaga, Whole Foods Market regional meat coordinator. “Pitman Family Farms treat their chickens with respect and compassion, raising healthier chickens that taste better and which shoppers can feel good about purchasing.”

Pitman Family Farms is a family owned business that has been raising range free poultry for three generations in Sanger, California. Pitman’s chickens are free to be chickens – roaming, perching and enjoying the outdoors or retiring to their shelter for some quiet time. Every Pitman bird is rated at steps four or five on the Global Animal Partnership 5-StepTM Animal Welfare Rating system, meaning that they meet the highest quality standards for animal welfare, both on the farm and during transport. As with all chicken from Whole Foods Market, shoppers can be sure that the great taste of these birds does not contain any antibiotics, injections and solutions, or added growth hormones.