AUSTIN, Texas (Dec. 12, 2012) –Whole Foods Market is partnering with online food community Food52 to support home cooks by offering up tips, advice and recipes via social media and the well-known Food52 Hotline.

The partners will launch the effort with tools to help ease holiday cooking craziness. Starting today, Food52 members can post their burning cooking questions to the Hotline and get answers from Whole Foods Market team members as well as the online community. Cooks can post questions at: http://food52.com/hotline.

“Whole Foods Market and Food52 share a common goal – to inspire people to cook and explore new foods. This important partnership provides our shoppers with even more inspiration than ever before, and we are proud to partner with tried-and-true experts as we expand our culinary offerings,” said Scott Simons, marketing director for Whole Foods Market.

Food52 Co-Founders Amanda Hesser and Merrill Stubbs will contribute regularly to Whole Foods Market’s Whole Story blog to share their recipes and tips.

“Food52 and Whole Foods Market both care about food and where it comes from, and we recognize the important role that community plays in the food we eat,” said Hesser. “We are at the ready to help cooks from all walks of life this holiday season and throughout the year.”

Those familiar with Food52’s Big Feast know it as a chance for a community member to embark on a culinary adventure to create a larger-than-life event for friends and family. This time they changed things up and Whole Foods Market recently donated $5,000 in groceries for Food52 and Brooklyn bakery Robicelli's to cook up a Big Feast for survivors of Hurricane Sandy in Brooklyn on Thursday, Dec. 6. Dig in to the details here: http://food52.com/blog/5209

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About Food 52:

Founded by Hesser and Stubbs, Food52 is a new kind of food lifestyle company. At Food52’s core is a lively, constructive community of cooks and people who love food. Together, they vet recipes, create cookbooks and apps, answer food and cooking questions, throw potlucks, and share their favorite products.