AUSTIN, Texas (April 28, 2009) – Whole Foods Market, the leading natural and organic supermarket, will celebrate Mother's Day by sharing best product picks by moms for moms and by hosting an online contest to help moms everywhere celebrate themselves as often as they should –  365 days a year.

“Master of the kitchen, Little League coach and adoring fan, patient tutor and unwavering counselor – 'mom' is a multifaceted, 24-hour gig, seven days a week! The only thing crazier than the job description is the fact that Mother's Day comes only once a year,” said Mara Fleishman, a Whole Foods Market team member and busy mom who's featured in a new online video with her favorite product picks. “We hope to inspire appreciation for moms not just on Mother's Day, but every day.”      From April 28 through May 6, moms are invited to visit the Whole Story blog, where they can post comments about their favorite product for a chance to win a $100 Whole Foods Market gift card and a fashionable FEED 100 reusable shopping bag* to celebrate Mother's Day. Online contest submissions can include a range of products, from those that make life easier for moms to those that mothers simply enjoy. The winner will be selected by our panel of team member moms and posted in the Whole Story blog on May 8.

To get the ball rolling on top mom-friendly picks, Whole Foods Market asked the experts — its team member moms – to weigh in. Fleishman leads the way by sharing her personal favorites along with great ideas on how she uses those products in the online video launched today at  From products that pamper, to quick pick-me-ups and time-savers, Whole Foods Market's “best picks” help mothers celebrate the vital role they play. The products include:

  • Whole TradeTM Roses

    – Delicate, classic and grown responsibly, the purchase of these roses helps combat poverty, ensures healthy working environments and promotes Earth-friendly production practices in developing countries.

  • Mineral Fusion Cosmetics

    – These cosmetics promote natural beauty by providing UV protection and are paraben-free, talc-free and rich in antioxidants. They feature natural blend-able colors and are never tested on animals. Whole Foods Market stores will offer an exclusive Mineral Fusion Spring Blossom Color Kit for $19.99 during May. The kit includes a lip-gloss, a single eye shadow, blush, blotting papers and an instructional DVD on mineral makeup application.

  • 365 Everyday Value


    Tandoori Naan

    – Available in Garlic, Whole Grain and Original flavors, this authentic naan is handmade in a real tandoori oven and offers a delicious and versatile kid-friendly meal solution. Try using as a base for homemade pizza with this recipe for Fresh Mozzarella, Italian Sausage and Roasted Red Pepper Naan Bread Pizzas.

Look for team member mom “best picks” at participating Whole Foods Market locations nationwide and visit



for additional mom favorites and recipes.

*The FEED 100 reusable shopping bag is available exclusively at Whole Foods Market stores. Each bag purchased for $29.99 will help provide 100 nutritious meals to hungry school-age children in Rwanda through the United Nation World Food Program's School Feeding Program.