AUSTIN, Texas (June 7, 2010) — Whole Foods Market (NASDAQ: WFMI), the leading natural and organic foods supermarket, today announced it is collaborating with food52, an online community for home cooks, to hold weekly recipe contests during June and July. Founded by Amanda Hesser, author and former New York Times food editor and editor of T Living, and Merrill Stubbs, freelance food writer and editor, food52 holds weekly recipe contests and uses crowd-sourcing and curation to bring its members recipes, shopping tips, blogs and conversation.
“At Whole Foods Market, we want our shoppers to discover the joy of eating and living well,” said Nona Evans, global marketing coordinator for Whole Foods Market. “Our partnership with food52 spotlights summer’s flavorful ingredients such as basil and heirloom tomatoes while giving home cooks a strong voice in creating, sharing and celebrating the season’s best recipes.”
From today to July 26, a different seasonal ingredient will be announced each week on food52.com, and home cooks will have one week to submit an original recipe based on the featured ingredient. The following week, food52 will announce two finalists, and the online community will be able to vote on a winner from the two. Each weekly winner will receive a $100 gift card from Whole Foods Market. The eight winners from each week will be entered into a grand-prize contest for a $1,000 Whole Foods Market gift card. The featured seasonal ingredients are: June 7 Cucumbers June 14 Fresh mozzarella June 21 Cherries June 28 Summer squash July 5 Basil July 12 Swordfish July 19 Ground beef burgers July 26 Heirloom tomatoes “We're thrilled about this partnership, especially because we know that food52 and Whole Foods Market share similar values,” said Stubbs. “We both promote the use of fresh, local ingredients and believe that Americans and their families can improve their health and happiness by getting back into the kitchen.”
All recipe submissions must meet Whole Foods Market’s quality standards, which means that they must be free of hydrogenated fats, artificial colors, flavors, preservatives or sweeteners.
Contest details can be found at: http://blog.wholefoodsmarket.com/2010/06/8-week-single-ingredient-recipe-contest/. Weekly winners and the grand-prize recipe will be featured at: blog.wholefoodsmarket.com.