AUSTIN, Texas. (Oct. 27, 2011) — This holiday season, Whole Foods Market along with its shoppers and supplier partners will help end child hunger by donating to Share Our Strength’s No Kid Hungry Campaign.

Shoppers will find a number of ways to support this effort including:

  • Donating online at, beginning October 27. Whole Foods Market will match online donations up to $25,000.
  • Purchasing Whole Foods Market gift cards online at from November 16- through December 31. The company will donate $1 for every card purchased.
  • Purchasing organic Fuji apples from Nov. 14 through Dec. 25 and Whole Foods Market’s producer partners, Rainier Fruit Company and Columbia Marketing International, will donate up to $30,000 to the cause.
  • Redeeming Hain-Celestial coupons (Arrowhead Mills, Terra Chips and Celestial Tea) highlighted in Whole Foods Market’s Whole Deal sales flier for the holidays. For each coupon used, 40 cents will be donated to No Kid Hungry.

“The No Kid Hungry Campaign has an amazing mission that’s aligned with Whole Foods Market's core values and we’re honored to team up with shoppers and vendors this holiday season to continue fighting childhood hunger,” said Walter Robb, co-CEO of Whole Foods Market.  “The approach to ending childhood hunger on the local, regional and national scale makes three meals a day a reality for thousands of children. As with our commitment to the Whole Kids Foundation, which aims to improve children's nutrition, we believe that every child deserves to be nourished so they can reach their full potential.”

This video helps tell the stories of the kids who need Share Our Strength’s help most:

“One in five children in America struggle with hunger, but Share Our Strength believes that childhood hunger is a solvable problem,,”said Billy Shore, chairman and CEO of Share Our Strength. “A big component of the solution is educating families about nutritious, healthy foods and encouraging them to make healthy choices when planning meals and cooking at home. Whole Foods Market shares in this commitment to nutrition education, and together, we will help ensure families in communities nationwide have access to the food and education their children need to grow and thrive.”

Since 2001, Whole Foods Market has helped raise more than $900,000 for Share Our Strength through fundraising, food donations, Team Member volunteer efforts and providing ways for shoppers to give.  For more information visit