AUSTIN, Texas (Jan. 13, 2023) – Whole Foods Market CEO Jason Buechel unveiled Whole Foods Market’s 10-year vision to lead the company into the future, calling it Growing with Purpose, during the grocer’s first quarterly town hall meeting of the year.

Whole Foods Market continues to grow to 546 stores across the U.S., Canada and UK, most recently adding its One Wall Street store in New York.

The crux of Growing with Purpose is to further fulfill the company’s Purpose to Nourish People and the Planet. Over the next decade, Whole Foods Market will grow by increasing and investing profits strategically while focusing on four clear priorities: Creating the best customer experience in stores and online, investing in Team Member growth and happiness, delivering exceptional business performance and expanding reach to serve customers in new ways.

“This is a pivotal moment in time as we turn the page to Whole Foods Market’s next chapter,” Buechel said. “I’m so excited to share how we will deliver on our Higher Purpose, including commitments to environmental stewardship, significant financial investment into our Team Member experience, plans to set company records for new store growth, and the possibility of reaching new markets around the globe in the next decade. These are achievements that would have been beyond imagination when the first Whole Foods Market opened in Austin, Texas, more than 40 years ago.”

Growing with Purpose was created as Buechel immersed himself in all aspects of the business – seeking Team Member perspectives, asking questions, listening and learning, to build a forward-looking vision guided by the experience of Whole Foods Market Team Members and inspired by the retailer’s history and culture. In 2022, Buechel conducted the Whole Conversations Tour, in which he engaged directly with Team Members, suppliers, customers and community partners, across every region, to inform Growing with Purpose.

“Whole Foods Market is the pioneer of the natural and organic food movement,” Buechel said. “Our legacy is strong. Now it’s up to us to be focused on Growing with Purpose so our future is even brighter, and we can continue our commitment to nourishing people and the planet for decades to come.”


About Whole Foods Market

For more than 40 years, Whole Foods Market has been a leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has more than 500 stores in the United States, Canada and the United Kingdom. To learn more about Whole Foods Market, please visit

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