WHAT:

In celebration of local albacore season, Whole Foods Market is bringing fresh, line-caught, sustainably managed tuna to Portland. The leading grocer in natural and organic foods is partnering with the Wild Pacific Albacore association to promote the delicious bounty of the local tuna season with cooking demonstrations, expert tips and free samples. Plus, shoppers will have the rare opportunity to buy a whole fish directly from the delivery trucks and watch it be filleted on site.

With a firm texture, mild flavor and the highest level of Omega-3s of any tuna, wild Pacific albacore is commonly sold in loins, steaks and smaller medallions during peak season (July-October). Ideal for grilling, poaching, broiling, smoking and making sushi, Northwest albacore is caught using a barb-less hook-and-line method and is rated as a “Best Choice” for tuna by Monterey Bay Aquarium's Seafood Watch.

For additional information and recipes visit http://www.pacificalbacore.com and http://www.wholefoodsmarket.com/recipes.

WHO:

* Noted expert, teacher and chef Eric Jenkins from the Seafood Consumer Center in Astoria, Ore., will dish up samples and share cooking tips.

* Eric Viegas, the seafood coordinator for Whole Foods in Portland, will be on hand to discuss best practices for buying tuna and other local seafood products in season and responsibly.

WHEN:

Consumers have two chances to sample and buy the whole albacore, fresh off a WHERE: Northwest fishing boat.

Sunday, Aug. 30 Sunday, Aug. 23

Whole Foods Market Whole Foods Market 1210 NW Couch St., Portland 7380 SW Bridgeport Rd., Tigard (503) 525-4343 (503) 639-6500 10 am. – 4 p.m. 10 am. – 4 p.m.

VISUALS:

* Trucks bringing in 1,000 pounds of fresh whole tuna from Pacific Northwest fishermen * People tasting samples, hearing from experts, selecting whole fish and walking away with fillets from the cutting tables

WHY:

Whole Foods Market is committed to supporting responsible seafood practices, helping consumers make educated choices and promoting sustainable, locally sourced and certified products, to ensure the ecological health of the ocean and the abundance of marine life.

COST:

Free. Whole tuna will sell at the current market rate, approximately $2.99 per pound.