AUSTIN, Texas (Sept. 4, 2012) — Just in time for back-to-school, Whole Foods Market will feature “Lunch Line” as the seventh film in this year’s Do Something Reel Film Festival.

“Lunch Line” follows six school age children from one of the toughest neighborhoods in Chicago as they set out to fix school lunch and end up at the White House. The film will be available to digital audiences with exclusive interviews from the filmmakers for one month on iTunes and other platforms, beginning today, for $3.99 in standard definition and $4.99 in high definition. Visit for information on the film and a complete list of platforms.

This journey from filmmakers Mike Graziano and Ernie Park parallels the dramatic transformation of school lunch from a patchwork of local anti-hunger efforts to a robust national feeding program.

“We see Whole Foods Market as perhaps the most significant force in America working to shift the flow of food policy and economics to a more conscious, socially responsible direction. Needless to say that we jumped at the opportunity to add our film to that cause through Do Something Reel,” said co-director Michael Graziano.

Revealing the history and complexity of these issues, “Lunch Line” shows how those on all sides of the lunch line can work together for a common good: the health of America’s kids.

Improving childhood nutrition is also the focus of the Whole Kids Foundation, a Whole Foods Market foundation. To date, the Foundation has funded nearly 900 school garden grants in partnership with FoodCorps and over 1,500 salad bars through Let’s Move Salad Bars to Schools, giving more than 1 million kids access to healthy food choices.

Do Something Reel, which kicked off on Earth Day, is an ongoing collection of provocative films about food and environmental issues that can be purchased and streamed online at for a limited time. The festival was formed in partnership with FilmBuff and is presented in association with Applegate Organic & Natural Meat, Earthbound Farm Organic, Popcorn Indiana and siggi’s.