KAHULUI, HI (February 17, 2012) Whole Foods Market shoppers won’t have to think twice before heading down to the store’s second anniversary celebration. Starting Friday, February 24, 2012, the popular all-natural and organic grocer is inviting the Maui community to join in on the festivities including free birthday cake, hot deals as well as complimentary activities and giveaways throughout the anniversary weekend.

“Getting to know the Maui residents who frequent our aisles, expanding our partnerships with island vendors and collaborating with community groups has been an exciting journey,” said Elyse Ditzel, marketing director for Whole Foods Market Kahului. “We look forward to continuing to nurture relationships with our shoppers and work towards growing a healthier, more sustainable community.”

Whole Foods Market’s schedule of second anniversary festivities includes:

Whole Foods Market and KonaRed Paddle Board Giveaway: Friday, February 24, 2012 – Sunday, February 26, 2012, Store Hours

Shoppers in the market to celebrate a healthy lifestyle can attend a special KonaRed demonstration on Friday to learn about the new Hawaiian “Superfruit”—Kona coffee — that packs a punch with nutrients and antioxidants. This juice, made from the ripe fruit of the coffee plant, can help prevent disease, delay aging and provide long-lasting mood boosts. Whole Foods Market shoppers who purchase KonaRed throughout the weekend will also be entered into a drawing to win a Jaime Mitchell signature SURFTECH paddleboard shaped by Randy French, as well as $250 in Quicksilver Waterman Collection apparel.

One-Day Sale on H?li‘imaile Pineapple: Friday, February 24, 2012, Store Hours

Whole Foods Market shoppers can kick off their weekend with a sweet start and save 50 percent off H?li‘imaile pineapple.

Whole Foods Market’s Birthday Cake: Friday, February 24, 2012, 12 p.m.

Whole Foods Market will host a birthday cake cutting ceremony in celebration of its second anniversary in the Maui community. Shoppers are invited to stop by for a complimentary slice.

Musical Performance by Joe Conti: Friday, February 24, 2012, 1 p.m. – 3 p.m.

Shoppers will be treated to a special performance by Joe Conti, who will bring the unique sounds of The Stick – an instrument invented by Emmett Chapman – to the aisles of Whole Foods Market. With the ability to produce bass, guitar and keyboard tones on a single instrument, Conti is a one-man band that will delight shoppers’ eyes and ears with his signature piece.

One-Day Sale on Pohole Salad: Saturday, February 25, 2012, Store Hours

Shoppers can expand their palate with Whole Foods Market’s prepared foods department buy-one-get-one-free special on each pound of pohole salad purchased.

Musical Performance by Joel Katz: Saturday, February 25, 2012, 10 a.m. – 12 p.m.

Longtime Maui musician, Joel Katz will serenade shoppers with the sounds of the Hawaiian steel guitar and smooth jazz guitar.

Book Signing with Molly and James Jacobson: Saturday, February 25, 2012, 10 a.m. – 12 p.m

Molly and James Jacobson will rub elbows and trade tips with fans at a book signing for their latest publication of “Top Maui Restaurants from Thrifty to Four Star.” The local restaurant gurus will also be hosting a random drawing to win a foodie’s dining dream: a dinner for two accompanied by the Jacobson’s at one of their favorite Maui spots. The winner and a guest will learn about the coveted restaurant review process as well as get the opportunity to learn more about Maui’s unique dining scene.

Taste of Maui: Saturday, February 25, 2012, 11 a.m. – 3 p.m.

To celebrate Maui’s best locally grown and produced items, Whole Foods Market is bringing in sixteen of its favorite vendors to showcase their products. Each store department will be cooking up its best recipes for customers to sample the difference Maui-grown makes.

One-Day Sale on Maui Cattle Company Beef: Sunday, February 26, 2012, Store Hours

Break out the buns and fire up the grill because Whole Foods Market is offering 50 percent off each pound of Maui Cattle Company 15-percent ground beef purchased!

Story Time with Read Aloud America, Sunday, February 26, 2012, 3 p.m.

Keiki can come out for a fun afternoon with a free, healthy snack from Whole Foods Market and some good old-fashioned storytelling. This family-friendly event is perfect for keiki ages pre-Kindergarten through the second grade.

“Turning the Canoe” Screening: Sunday, February 26, 2012, 4 p.m.

Spend a lazy Sunday afternoon at the movies with Whole Foods Market. Shoppers can swing by the store to enjoy a complimentary screening of the award-winning film, “Turning the Canoe” produced on Maui. The feature-length documentary focuses on the unique, fragile island of Maui and what each person can do to create a sustainable future.

For additional information on Whole Foods Market’s Kahului store, please visit www.wholefoodsmarket.com/maui/ or call (808) 872-3310. To keep up-to-date on the latest store news, events and sales, follow Whole Foods Market Kahului on twitter at www.twitter.com/wfmkahului or on Facebook at www.facebook.com/WFMKahului.