Whole Foods Market's regional and store buyers review and bring to market hundreds of products every month. Here are a few new items hitting Northern California and Reno stores in May 2014, as well as recipe ideas for a favorite seasonal pick: strawberries.

A limited number of samples are available for media reviews. Contact beth.krauss@wholefoods.com.

High Mowing Organic Sprouted Seeds
Wolcott, VT
$5.49/4 oz. bag
Organic seeds for snacking or planting. If planted, sprouted seeds require little maintenance and water so they are great for small urban apartments or busy families. With the “safe seed pledge,” High Mowing commits to supporting agricultural progress that leads to healthier soils, agriculturally diverse ecosystems and healthy people and communities.
Varieties: Alfalfa, Broccoli Blend, Fenugreek, Red Clover, Spicy Salad Mix, Sandwich Booster Mix, Ancient Eastern Blend, Crunchy Bean Mix, Mung Beans

Gaia Herbs Turmeric Supreme Pain Supplements
Brevard, NC
$29.99/60 count jar
According to Gaia, Turmeric is known for its ability to support healthy inflammatory response, maintaining overall health, longevity and vitality. This herbal formula combines turmeric with feverfew, devil's claw, ginger and other herbal extracts to support a healthy pain response. Black pepper extract is included for increased absorption and bioavailability of curcumins (the active compounds in turmeric).
These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. 

Whole Foods Market “Made Right Here” Juices with Amazing Grass
Pressed/bottled/mixed in store
$6.49/16 oz. bottle
Made-in-house juices get an extra boost from Amazing Grass Organic Green SuperFoods including organic wheat grass, barley grass and alfalfa. Flavors include:

  • Eye Opener: orange, carrot, apple, Amazing Grass
  • Kale Yeah: pineapple, celery, kale, Amazing Grass
  • Triple Threat: carrot, celery, beet, Amazing Grass

Deck Hand MSC-certified Pure Red Meat Tuna Cat Food
Sourced from Maldives
$.99/5 oz. can
Exclusive to Whole Foods Market
Fully traceable premium cat food made with tuna caught by pole and line from Marine Stewardship Council-certified fisheries. Dolphin safe, turtle safe, non-GMO, gluten free, and kosher in BPA non-intent cans. Nutritionally complete for cats per Association of American Feed Control Officials guidelines. 

Now in Season: Strawberries
Fresh strawberries in Northern California stores come from Swanton Berry Farm (Davenport, CA) and Well Pict (Watsonville, CA). 

Customers will also see strawberries incorporated in recipes throughout the store:

  • Bakery: Strawberry Rhubarb Pie and Strawberry Eclairs
  • Specialty: Made Right Here Strawberry Cream Cheese
  • Meat: Strawberry Feta Spinach Stuffed Chicken and Chicken with Strawberry Barbecue Sauce
  • Seafood: Strawberry Feta Spinach Stuffed Salmon
  • Produce: Strawberry Salsa
  • The Kitchen (Prepared Foods): Strawberry Agua Fresca, Health Starts Here Strawberry Salmon, Spinach Strawberry Salad Shakers, Strawberry Bread Pudding, Strawberry Balsamic Glazed Pork Roast

The company is also partnering with Chef Hollie Greene of JoyFoodly.com to offer two great strawberry recipes to get families cooking together. Her “Dreamy Creamy Strawberry Whipped Fools” recipe is posted here; for her “Strawberry Kissed Spinach Pecan Salad with our Best-Ever Moist Chicken” please contact beth.krauss@wholefoods.com. 

Dreamy Creamy Strawberry Whipped Fools
What's a Fool? It's a traditional British dessert that's a dream to eat in spring or summer. To make a fool, you mash fresh fruit and gently blend it with airy whipped cream. 

Prep time: 10 minutes
Cook time: 10 minutes

Serves 4
• Strawberries, fresh, 12 ounce basket
• Orange, fresh, 1 (approximately 3 tablespoons juice from the orange)
• Heavy cream, 3/4 cup
• Vanilla, 1 teaspoon
• Powdered sugar, 1 teaspoon
• Mint, a few sprigs

Get Organized:
1. Take 5 minutes to get out all your ingredients, measuring and cooking equipment needed, and place them on a cookie sheet within easy reach.
2. Wash and hull strawberries. Cut strawberries into large dice by first slicing them down the middle, then cutting strips and dicing the strips. Place in a medium sized bowl.
3. Zest orange and place zest on top of diced strawberries. Juice orange and add it to strawberries. The acid from the citrus will help macerate the strawberries.

To Cook:
1. With a fork, mash the strawberries until most are smashed but some pieces are left whole.
2. Make the whipped cream: place the heavy cream, vanilla, and sugar into a mason jar and close the lid. Ask a child or family member to shake the jar until the cream forms stiff peaks. It will take between 3-5 minutes of vigorous shaking to turn that liquid into whipped cream gold.
3. Be sure to check your jar periodically as you are shaking, so that you don't over whip the cream. An over whipped cream is very grainy and on its way to becoming butter.
4. In the bowl that contains the strawberries, gently fold 1/3 of the whipped cream into the strawberries. To fold: slowly and lightly use a spatula to make long, delicate turns with the spatula when blending in the whipped cream. This will keep the dish light (not deflating the air bubbles you’ve just trapped into the whipped cream). Then, gently fold the remaining cream into the strawberries.
5. Have your kids help you put the “fool” into individual fancy glasses and chill in the refrigerator until you are ready to have dessert. You can garnish with a sprig of mint. Enjoy!