Rochester, N.Y. (March 15, 2023) Whole Foods Market will open a new 50,000-square-foot store, located at 2740 Monroe Avenue on April 12 at 7am EST. The location in the town of Brighton will be the first store in Rochester, N.Y., for the global natural and organic foods retailer. The store’s mid-century modern design also leans into Rochester’s rich history as an epicenter for photography. This includes an enlarged film strip over the Specialty Department featuring local landmarks as a nod to Kodak. The store features more than 500 local items from Central and Western New York, sourced with the help of John Lawson, Local Forager for Whole Foods Market’s Northeast Region.

Features of the Rochester store include:

  • An array of organic, conventional and Sourced for Good produce, with an in-house Veggie Butcher cutting fruits and vegetables to order. Offerings from more than a dozen local farms, including greens from Agbotic, tomatoes from Intergrow Greenhouses, beets from Stick and Stone Farm, and apples from Hudson River Fruit.
  • Specialty department dedicated to celebrating cheesemakers and artisan producers. Featuring fresh pastas from Severino Pasta and local items including Lumberjack Bucheron from Old Chatham Creamery and cheese curds from Family Farmstead Dairy. The cheese counter is overseen by trained cheesemongers who can offer recommendations for any occasion and create custom boards.
  • Curated grocery section filled with favorites from the grocer’s private label 365 by Whole Foods Market and local products including coffee from Bold & Gritty, sauces from Rubino’s Italian Foods, pastas from Bozza’s, and kombucha from Katboocha.
  • Full-service seafood counter featuring made-in-house seafood cakes and burgers, ready-to-cook meals, and expert fishmongers ready to cut and fillet any order. All seafood department offerings are either sustainable, wild-caught or Responsibly Farmed.
  • Full-service meat counter with craftsman butchers available to cut steaks to order or debone poultry. Features include made-in-house dry aged beef, sausages and ground beef. Local options include sausage from Bilinski’s and pork from Briar Woods Farms.
  • Extensive selection of more than 200 craft beers. Local options include Swiftwater Brewing, Fifth Frame Brewing Co. and Strangebird.
  • Prepared Foods section that includes a hot food bar, salad bar, soup station, made-in-house rotisserie chicken, fresh hot pizza, sushi by Kikka, and prepacked salads and sandiwches to-go. The store will also include Za’atar, a Mediterranean-inspired Whole Foods Market venue, featuring fresh salads and grain bowls.
  • Bakery department offering made-in-house bread as well as spring seasonal favorites, such as Whole Foods Market’s Mango Yuzu Chantilly cake, strawberry rhubarb pie and raspberry rhubarb scones. The department also carries a wide variety of special diet items and has collaborated with hyper-local bakery, Village Bakery, to provide baguettes, sourdough, table batard and more.
  • Whole Body section featuring a large selection of seasonal and experiential bath offerings. All beauty and body care products in store meet Whole Foods Market’s high quality standards which ban more than 180 ingredients.

On opening day, Whole Foods Market Rochester will be open from 7 a.m. – 9 p.m. EST. Customers who stop by the Rochester store on opening day can enjoy giveaways, free samples, and live entertainment. The first 500 shoppers in line receive a Whole Foods Market tote bag and scratch-and-win Whole Foods Market gift cards. Customers can find more details on opening day events by visiting:

All food at Whole Foods Market must meet the company’s rigorous Quality Standards, which prohibit hydrogenated fats, high-fructose corn syrup and more than 230 flavors, colors, sweeteners and other ingredients commonly found in food. In addition, all beauty and body care products must meet the company’s body care standards, which ban more than 180 commonly used ingredients, including phthalates, parabens and microbeads.

To give back to the community, Whole Foods Market’s Nourishing our Neighborhoods program will donate a refrigerated van to Open Door Mission, allowing the non-profit to transport both perishable and nonperishable food to communities in need. Additionally, donations will be made to food rescue organizations Foodlink and Flower City Pickers.

Amazon Prime members who shop at Whole Foods Market have access to a number of benefits year-round, including deep discounts on select popular products each week and an additional 10% off hundreds of in-store sale items. Grocery pickup is available at Whole Foods Market Rochester.  For more information and hours of operation, please visit


About Whole Foods Market

For more than 40 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first certified organic national grocer, Whole Foods Market has more than 500 stores in the United States, Canada and the United Kingdom. To learn more about Whole Foods Market, please visit