St. Petersburg, Fla. (Feb. 28, 2024) Whole Foods Market opened its new 40,100-square-foot store, located at 201 38th Ave North, St. Petersburg, Florida, on Feb. 28 at 9 a.m. EST.

The store’s aesthetic is inspired by the vibrant spirit of St. Petersburg, known as the ‘Sunshine City’ for its close ties to sundials. Customers are welcomed by a radiant sun motif, and the entire store is adorned with elements reminiscent of sunbeams and a warm, inviting color scheme. Embracing Whole Foods Market’s commitment to supporting local communities, the new store proudly offers more than 800 products from Florida, thoughtfully curated by Dustin Kennedy, Forager for Local and Emerging Brands.

“As a Tampa-area native, opening a Whole Foods Market store in St. Petersburg feels like a personal milestone. This moment has been eagerly awaited, and I’m honored to be part of the team bringing our store to such a vibrant community,” says Mario Torres, Store Team Leader for Whole Foods Market. “This store has so much to offer, including knowledgeable team members in every department who are passionate about good food and ready to meet our new customers!”

Features of the new St. Petersburg store include:

  • Full-service seafood counter featuring made in-house and ready-to-cook options including marinated fillets, seafood empanadas and seafood cakes. Local options include fish fillets and whole fish from Greg Abrams Seafood, Wild Seafood Co. and IncredibleFish; shrimp from Cox’s Seafood and Wood’s Fisheries; and spiny lobsters from Keys Fisheries. All offerings are either sustainable wild-caught or Responsibly Farmed.
  • An array of certified organic, conventional and Sourced for Good Local options include organic greens from Lady Moon Farms and herbs and salads from Hardee Fresh.
  • Specialty department dedicated to celebrating cheesemakers and artisan producers. Local items include fresh cheeses from Mozzarita and signature chocolates from Norman Love Confections. The cheese counter is overseen by trained cheesemongers who can offer recommendations for any occasion.
  • Curated grocery section filled with 365 by Whole Foods Market brand favorites and a variety of local products, including pantry staples from Glasers Organic Farms, cold-pressed juice from Natalie’s Orchid Island Juice Co., prebiotic drinks from Sunny Culture, kombucha from Mother Kombucha and Angel Mint from The Florida Candy Factory.
  • Full-service meat counter with butchers available to cut steaks to order. The meat department will include dry-aged beef and made-in-house sausage. Local options include ground beef, boneless ribeye steaks and boneless strip steaks from Adam’s Ranch.
  • Extensive selection of more than 180 craft beers, with more than 50 beers from local breweries, including Green Bench Brewing Co., Escape Brewing Company and 3 Sons Brewing Co..
  • Prepared foods department featuring Neapolitan pizza, in-house charcuterie, sushi made daily by Genji, and hot food and salad bars.
  • Bakery department offering everyday favorites, such as Whole Foods Market’s Berry Chantilly Cake and brown butter cookies, and hearth breads that are baked fresh daily. Local offerings include an assortment of sweets from Gelato Fino, tres leches from Momma’s Baked Goods, key lime pie from Keys Fisheries and plant-based treats from Chef Christy’s.
  • A Whole Body department with a large assortment of wellness and beauty items and more than 30 local brands, including professional haircare products from Acure, bar soap from Lolablue Living and protein powder from RSP Nutrition.

As part of its ongoing commitment to supporting local communities, Whole Foods Market is contributing a refrigerated van to Good Neighbors through its Nourishing Our Neighborhoods initiative. Introduced by the retailer in 2020, this program is dedicated to strengthening the operational capacities of local food rescue organizations, empowering them to effectively distribute surplus food to areas where it’s needed the most. Additionally, Whole Foods Market will extend its support to the St. Pete Free Clinic by making a charitable contribution to aid the nonprofit’s initiatives aimed at improving food accessibility throughout Pinellas County.

All food at Whole Foods Market must meet the company’s rigorous Quality Standards, which prohibit hydrogenated fats, high-fructose corn syrup and more than 300 flavors, colors, sweeteners and other ingredients commonly found in food. In addition, all beauty and body care products must meet the company’s body care standards, which ban more than 240 commonly used ingredients, including phthalates, parabens and microbeads.

Prime members who shop at Whole Foods Market have access to a number of benefits year-round, including deep discounts on select popular products each week and an additional 10% off hundreds of in-store sale items. Additionally, customers can pay in-store with their palm using Amazon One or with the Whole Foods Market or Amazon app. For more information on in-store benefits for Prime members and payment options, please visit

Whole Foods Market St. Petersburg will be open from 9 a.m. – 10 p.m. EST opening day. Regular store hours will be 8 a.m. – 10 p.m. EST daily. For more information and hours of operation, please visit:


About Whole Foods Market

Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 530 stores across the U.S., Canada, and the U.K. To learn more about Whole Foods Market, please visit

More images