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Amazon and Whole Foods Market Make Biggest Investment in Lowering Prices and Expanding Prime Member Deals to Date

New lower prices on hundreds of customer favorites with a focus on produce & double the number of Prime member deals; Customers to save an average of 20 percent on new reduced priced items; Whole Foods Market maintains same high standards and quality across departments

SEATTLE and AUSTIN, Texas (April 1, 2019) – Amazon and Whole Foods Market announce a third round of price cuts to begin Wednesday, offering new lower prices on fresh produce for all customers and expanded Prime benefits with more exclusive weekly deals on popular products across departments.

“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said John Mackey, Whole Foods Market co-founder and CEO. “The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand.”  

Starting Wednesday, customers will find new lower prices on hundreds of items throughout the store with an emphasis on high quality, peak-of-season produce, including greens, tomatoes, tropical fruits and more. Examples of these new lower prices include, large yellow mangoes ($1/ea.), mixed-medley cherry tomatoes ($3.49/12oz), and organic bunched rainbow chard ($1.99/ea.). Prices will be reduced by an average of 20 percent on select items throughout the store.

In addition to new lower prices for all shoppers, Prime members will now save more than ever before at Whole Foods Market with double the number of exclusive weekly Prime Member deals and deeper discounts.  Over the next few months, customers can expect more than 300 Prime member deals on some of the season’s most popular items. 

Examples of exclusive Prime member deals in April that will rotate on a weekly basis include: 

Prime members can also receive an additional 10 percent off hundreds of sale items throughout the store.

These price reductions will build on the hundreds of lower prices that have been introduced to customers since the Amazon and Whole Foods Market merger, ranging from Whole Trade organic bananas and Chobani yogurt to 365 Everyday Value Cage-Free Large Eggs. During this time, customers have saved hundreds of millions of dollars through lower prices and Prime member deals.

Whole Foods Market standards prohibit over a hundred preservatives, flavors, colors and other ingredients commonly found in food, including high-fructose corn syrup and hydrogenated fats. No antibiotics ever and no added hormones are allowed in raising animals for meat sold in the Whole Foods Market meat department.  All seafood in the seafood department is either sustainable wild-caught or Responsibly Farmed, which prohibits the use of antibiotics and added growth hormones in feed and minimizes environmental impact.

“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” said Jeff Wilke, CEO of Amazon Worldwide Consumer. “Every time a customer walks into a Whole Foods Market, they expect and trust industry-leading quality standards across aisles. And now they will experience that same Whole Foods Market quality with even more savings across departments.”

Starting Wednesday through the end of April, customers who try Prime can get $10 off their $20 purchase in-store at Whole Foods Market when they try Prime at amazon.com/WholeFoods10. New members can try Prime free for 30 days, full promotion details are at amazon.com/WholeFoods10.

Since Whole Foods Market joined Amazon in August 2017, the companies have launched:

To learn more, go to amazon.com/wholefoodsmarket.


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