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This is what dessert looks like without pollinators

Whole Foods Market, Xerces Society team up to raise awareness of declining pollinator populations

FREMONT, Calif. (April 13, 2016)—Life without pollinators would be a lot less sweet. That’s the message Whole Foods Market and the Xerces Society are delivering this month as part of the duo’s “share the buzz” campaign to raise awareness around the plight of pollinators, and to inspire shoppers to be part of the solution.

One in every three bites of food comes from plants that depend on pollinators, and with pollinator populations declining at alarming rates, the availability of ingredients in many of the baked goods people enjoy every day is being threatened.

To showcase the vital role pollinators play in the global food supply, Whole Foods Market’s Fremont, California store gave shoppers a startling preview of what their bakery choices would be if pollinators vanished. The before-and-after photos are disturbing – as are the findings:

“Sweet tooth or not, life without dessert would be tough to swallow,” said Eric Mader, pollinator program co-director for The Xerces Society. “But with one-third of the world’s food crops depending on disappearing pollinator species, that may one day be a reality. The good news: it’s not too late. With support from Whole Foods Market and its shoppers and suppliers, our organization is working with farmers nationwide to help them create wildflower habitat and to adopt less pesticide-intensive practices, which will help pollinators thrive.”

With shoppers’ support, Whole Foods Market and its suppliers have donated more than $547,000 to the Xerces Society since 2012. These funds have helped create or improve more than 186,000 acres of pollinator habitat in the U.S., with tens of thousands more acres in development.

“This campaign is all about inspiring people to take small steps that make a big difference for these small heroes of our food supply,” said Lee Kane, mission and culture coach for Whole Foods Market. “Even simple strategies like shopping organic or planting native wildflowers can tip the balance back in favor of our pollinators.”

Customers can also “share the buzz” by choosing Responsibly Grown outdoor potted plants, or by purchasing pollinator-friendly products from brands that are supporting the Xerces Society’s conservation efforts, including:

Find product information, kid-friendly educational activities, videos spotlighting lesser-known pollinators like moths, butterflies, fireflies and hummingbirds, and more at: wfm.com/pollinators.

*The only dessert items that remained unaltered were soy-based vegan “cheesecake” and coconut macaroons. Vegan oatmeal raisin cookies, vegan peanut butter cookies, plain mini cheesecakes, angel food cake, vegan white cake and lemon sticky toffee pudding also remained, but in very limited quantities or with recipe alterations.


Related Images

Whole Foods Market’s Dessert options WITHOUT pollinators

Whole Foods Market’s Dessert options WITH pollinators

WFM dessert case WITH pollinators

WFM dessert case WITH pollinators

WFM dessert case WITH pollinators

WFM dessert case WITHOUT pollinators

WFM dessert case WITHOUT pollinators

WFM dessert case WITHOUT pollinators

WFM’s dessert case WITH pollinators

WFM’s dessert case WITHOUT pollinators

WFM’s grab-and-go dessert options WITH pollinators

WFM’s grab-and-go dessert options WITH pollinators

WFM’s grab-and-go dessert options WITH pollinators

WFM’s grab-and-go dessert options WITHOUT pollinators

WFM’s grab-and-go dessert options WITHOUT pollinators

WFM’s grab-and-go dessert options WITHOUT pollinators

WFM’s dessert case WITH pollinators

WFM’s dessert case WITH pollinators

WFM’s dessert case WITH pollinators

WFM’s dessert case WITHOUT pollinators

WFM’s dessert case WITHOUT pollinators

WFM’s dessert case WITHOUT pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITHOUT pollinators

Close-up of WFM dessert options WITHOUT pollinators

Close-up of WFM dessert options WITHOUT pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators

Close-up of WFM dessert options WITH pollinators